• STRATEGY
    How To Combine Performance Advertising With Content Marketing
    Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel.
  • ECOMMERCE
    Marketers, Let's Face The Amazon Skills Gap
    Brands and agencies should groom existing digital marketing personnel to fill the role.
  • CPG
    Why Private Label Is Eating Your Lunch -- And What You Can Do About It
    What are shoppers really saying when they buy that jar of 365 extra virgin olive oil or gluten-free goodies?
  • STRATEGY
    What Brands Want When Building In-House Agencies
    Brands now consider creative the starting point for bringing marketing/advertising in-house.
  • STRATEGY
    SXSW: Supply-Chain Innovation In Era of Social Media Top-Of-Mind
    Organizational design is shifting among both Fortune 500 and startups alike in order to deliver innovation through agile product development cycles,
  • STRATEGY
    Your Next Marketing Hire: The Content Experience Manager
    Skilled content experience managers can unify your marketing team and make sure content experience is aligned across departments.
  • STRATEGY
    How Brand Names Impact Consumer Trust
    Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce for the "best of" a category.
  • INFLUENCER MARKETING
    The Pros And Cons Of Using 'Nano Influencers'
    Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities.
  • VOICE-ACTIVATED
    3 Ways B2B Marketers Can Prepare for Voice Technology
    It's only a matter of time before voice upends how buyers research, consider and purchase products.
  • HEALTH CARE
    Encouraging Consumers to Make Active Healthcare Choices
    Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings.
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