If platforms want to fix discovery, they need to get smarter -- not just about what we pause on, but why we pause.

Resale isn't merely another distribution channel -- it's a hidden data goldmine that most luxury houses aren't properly excavating.

Two tips: Be more purposeful in your content, and hold the sales pitch.

It's time to stop thinking in banner ads and start designing rabbit holes worth falling into.

The focus has been on live reads by on-air hosts, but produced spots deliver a clear and more refined reflection of brands/products.

In a world of limitless reach and algorithmic momentum, virality rarely dies of old age. It dies of overuse.

When you're confident you've maxed out efficiency on those channels, it's time to lay the groundwork for performance branding.

For one, embrace experimentation. In a landscape where formal support is disappearing, women must often create their own opportunities.

Look around the room you're in: Are your customers represented throughout every stage of the process?

In today's crowded landscape, where people are bombarded with content 24/7, "safe" is just another word for forgettable.