Turn content pieces into evergreen, retargeting ad campaigns that will constantly nurture people at each stage of your funnel.
Brands and agencies should groom existing digital marketing personnel to fill the role.
What are shoppers really saying when they buy that jar of 365 extra virgin olive oil or gluten-free goodies?
Brands now consider creative the starting point for bringing marketing/advertising in-house.
Organizational design is shifting among both Fortune 500 and startups alike in order to deliver innovation through agile product development cycles,
Skilled content experience managers can unify your marketing team and make sure content experience is aligned across departments.
Trust in a brand's ability to deliver a certain experience can be so strong we use the name as shorthand -- like Rolls Royce for the "best of" a category.
Nano influencers are defined as influencers with roughly 1K-5K followers, a good solution if you need to reach hyper-niche communities.
It's only a matter of time before voice upends how buyers research, consider and purchase products.
Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings.