Has a stunt like Oreo's Dunk in the Dark tweet during the power outage of the 2013 Super Bowl grown stale?
If they are no longer able to collect what can be seen as mostly passive user data, marketers must adjust quickly.
The bottleneck of Lucy and Ethel battling a too-fast conveyor belt of chocolates: just like the challenge marketers face in personalizing creative content.
"If we make the right impact in the community and with organizations that need us most, then the brand will benefit too," says purpose-driven exec.
Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise?
Whatever the answer, providing the best customer service and experience is a no-brainer for marketers who want to succeed.
If you ask marketers what they wish they had more of, they will inevitably say budget. But they should also be asking for time.
How can you bridge divides, connect with the front line, and enhance your brand story?
It's more important than ever to be thoughtful and strategic when embarking upon influencer marketing.
Can social media platforms rebound from a time when feeds are ad-cluttered environments where everyone's essentially ignoring each other?