• STRATEGY
    Is Real-Time Marketing Still Relevant?
    Has a stunt like Oreo's Dunk in the Dark tweet during the power outage of the 2013 Super Bowl grown stale?
  • PRIVACY
    Time To Get Ready For Rising Consumer Privacy Demands
    If they are no longer able to collect what can be seen as mostly passive user data, marketers must adjust quickly.
  • STRATEGY
    Marketing Success Depends On Overcoming Creative Bottlenecks
    The bottleneck of Lucy and Ethel battling a too-fast conveyor belt of chocolates: just like the challenge marketers face in personalizing creative content.
  • CAUSE-RELATED
    Purpose-Driven? Brands Need To Live It
    "If we make the right impact in the community and with organizations that need us most, then the brand will benefit too," says purpose-driven exec.
  • What To Consider Before Jumping On Patriotic Branding Bandwagon
    Does patriotic messaging make sense for your audience? What really works, and what will just get lost in the 4th of July noise?
  • CUSTOMER EXPERIENCE
    Is Customer Service The Same As Customer Experience? I Debate Myself
    Whatever the answer, providing the best customer service and experience is a no-brainer for marketers who want to succeed.
  • STRATEGY
    Axl Rose, Pinot Noir -- And Marketing
    If you ask marketers what they wish they had more of, they will inevitably say budget. But they should also be asking for time.
  • STRATEGY
    Get Marketing, Sales On Same Page With Refined Brand Story
    How can you bridge divides, connect with the front line, and enhance your brand story?
  • 4 Ways To Capitalize On Influencer Marketing Bubble Before It Bursts
    It's more important than ever to be thoughtful and strategic when embarking upon influencer marketing.
  • SOCIAL MEDIA
    Social On The Upswing
    Can social media platforms rebound from a time when feeds are ad-cluttered environments where everyone's essentially ignoring each other?
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