• STRATEGY
    How To Feel Better About Being A Marketer -- Because That's No Fun Right Now
    Before you throw in the towel and apply for that Maine lighthouse operator position, take a breath and feel your power as a marketer.
  • SOCIAL MEDIA
    My 6-Month Test Of Twitter's Promote Mode
    I never became Twitter-famous -- but I did check out how effective this feature (still in beta) is.
  • The Case For Not Being A Data-Driven Organization
    Bad data, bad analysis, nonexistent data -- reasons why all company decisions should NOT be supported only by data and analysis.
  • STRATEGY
    Marketers Can Learn A Lot From In-House Agency Debate
    Surely in-house talent can get things done faster and cheaper, right? Perhaps. But what about innovation? What about overhead? A blended approach may be best.
  • GAMING
    5 Gaming Myths Debunked
    Think gamers are all young males with no disposable income? Boy, are you wrong.
  • TECHNOLOGY
    Rise Of Personal AI Assistants: What Does This Mean For Marketers?
    Brands are shifting their marketing efforts to consider AI assistants among their target audiences.
  • HOSPITALITY
    Partnerships Help Hyatt Differentiate Brands
    Upscale brand Park Hyatt teams with National Geographic for a marketing/guest services campaign; more affordable Hyatt Centric buddies up with Sofar Sounds and Spotify.
  • DATA
    Finding Metrics That Matter
    Data exhaustion doesn't necessarily have to be a problem for marketers. The key is having a clear purpose and knowing which metrics matter.
  • SOCIAL MEDIA
    Social Media Best Way To Vet Your Next CMO
    You can't afford to hire someone who is unfamiliar with the most cutting-edge social media marketing strategies.
  • STRATEGY
    How Not To Sound Like A Lightweight In Front Of Your Agency
    If you are brand-side -- aka, "client" -- your agency does talk about you when they leave the room. Here's how to avoid any smack talk.
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