CPG Insider
by Sarah Mahoney, Staff Writer
J.M. Smucker hopes a new look and updated strategy will expand peanut butter's territory in a protein-mad world. Read the whole story
by Sarah Mahoney
While overall sales are still declining, Kraft Heinz says bigger ad budgets have made the brand the best performer in the company's portfolio. Read the whole story
by Les Luchter
"Protect the Moment" features three moms of current major market NFL players. Read the whole story
by Les Luchter
The often-contentious yet longtime friends from "The Real Housewives of Orange County," Heather Dubrow and Gina Kirschenheiter, banter on-camera to promote laundry detergent. Read the whole story
by Sarah Mahoney
The seasonal flavor cartel adds new offenders to the roster, proving the onslaught still hasn't jumped the shark. Read the whole story
by Sarah Mahoney
Brands are hoping to ace this year's tournament with fresh activations and retail appeal. Read the whole story
by Teresa Buyikian
MrBeast and his crew star in an over-the-top spot for the limited-edition Liquid Death x Feastables Peanut Butter Cup flavored sparkling water. Read the whole story
by Steve McClellan
The main idea: Connect the speed, precision, and data-driven decision-making of Formula 1 racing with the challenge of turning distributed data into trusted action. Read the whole story