Those who can prove their name is Michael Myers could win cash, a year's supply of Voodoo Ranger beer and other prizes. Read the whole story

In separate efforts, two brands are pushing Halloween in directions that are bound to start a food fight. Read the whole story

The Smirnoff Ice Bottle costume, available while supplies last, is an adult lightweight polyester onesie with printed Smirnoff Ice bottle artwork. Read the whole story

Grocery budgets tighten while generational brand preferences intensify. Read the whole story

In study, 52% of those surveyed said they're now "drinking water instead of purchasing a beverage" to save money. Read the whole story