CPG Insider
by Sarah Mahoney, Staff Writer
The wisecracking candies fend off telenovela passion, 'Survivor' guilt, and crime-show creepiness. Read the whole story
by Teresa Buyikian
"Terrors of the Tailgate" are a set of limited-edition football- and monster-themed trading cards. Read the whole story
by Teresa Buyikian
Sports journalist Juju Adams stars in the first episode of a content series spotlighting "Crown Quarterback" artist Swae Lee. Read the whole story
by Teresa Buyikian
The "proof" required to win is fairly exacting, including a Bigfoot paw print and audio recordings. Read the whole story
by Teresa Buyikian
The ad shows the celebs in various moments of chaos while on set, before sipping a Trip and being transported to a calmer space. Read the whole story
by Tanya Gazdik
Anheuser Busch's previous U.S. NHL deal expired after the 2021-22 season. Read the whole story
by Teresa Buyikian
Milan's classic red aperitivo is celebrating "Negroni Week" with a new ad effort featuring award-winning actor Alan Cumming and a cast of creatives from … Read the whole story
COMMENTARY
by Jeff Snyder
Biggest question: Does the brand have a clear enough identity that a cultural moment has something real to attach to? Read the whole story