With "America's Biggest Round," Jameson Irish Whiskey kicks off football season by offering to pick up fans' bar tabs -- up to $5 million. Read the whole story

With its largest U.S. brand campaign, the brand introduces the world to "The Department of More." Read the whole story

"Saturday Night Live"'s Ben Marshall plays an unqualified coach to former NFL player Kai Forbath, who has to unlearn his decade of kicking experience. Read the whole story

Both companies are introducing new recipes to break through tailgate-culture clutter. Read the whole story

Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% more caffeine and what the company called a "bold kick of cherry." Read the whole story

People are already exhausted by political ads. The sausage brand backs an obvious candidate: affordable dinner plans. Read the whole story

The fan campaign spans TV, social, digital, experiential, retail and commerce. Read the whole story

The agency will lead strategy and creative in the U.S., U.K, Germany and Ireland. Read the whole story