Company's first NFL team deal and big college pacts acknowledge that fans eat up sports all day, every day -- not just big games. Read the whole story

To build organic yogurt loyalty, the brand wants you to cuddle cows, get a pasture pedicure and down a grass-green smoothie. Read the whole story

With free products and bathroom-break compassion, the brand hopes to form lifelong connections. Read the whole story

"Parton's business acumen extended beyond the entertainment industry. Her empire included hotels," fragrances, beauty products and other ventures, according to "USA Today." Read the whole story

The highlight of the effort is the limited-edition run of packaging that includes a wearable Jason-Voorhees-themed hockey mask. Read the whole story

"Let's pee on computers together and save humanity" is the message in the brands' tongue-in-cheek video. Read the whole story

But a racist Halloween gaffe - and Target's subsequent apology - may overshadow the rollout of the new concept. Read the whole story

The back of the branded jacket displays a lion print, a tribute to Leon's "El Leon" nickname. Read the whole story