While the company is seeing some progress, pressure is building as it tries to regain strength in North American food sales. Read the whole story

Reese's assemble its first-ever Halloween Council, bringing together some of the most notable Halloween icons including Christina Ricci and Kathy Najimy. Read the whole story

The fabric softener's famous bear has a new sidekick, in an effort aimed at inspiring the sweet smell of nostalgia. Read the whole story

Tidy Cat debuts creative tied to the "Special Litter Unit" or SLU, while Pretty Litter brings back Martha Stewart. Read the whole story

To reinforce the message that its wipes should be used for hands only, brand sets up images of fingers posed to look like butts. Read the whole story

Demi Moore, Christy Turlington, Zoe Saldana and Vanessa Kirby star in a mental-health campaign designed to get people talking. Read the whole story

The "DWTS" co-host does some "Flashdance"-inspired moves in one of the brand's latest spots. Read the whole story