Brands that stand out won't "just market to pet owners, but actually make pet-inclusive life easier to navigate," says The Harris Poll's Osiecki. Read the whole story

Spot stars the film's Jacob Batalon,who says "Liquid I.V. is the hero I need today," unaware Spider-Man is playing the hero behind his back. Read the whole story

The Unilever-owned brand's new CMO is expanding the campaign to another "Don't Do Extra" category. Read the whole story

The specially designed pack, in Twisted Tea's original hard iced tea flavor, easily splits into two six-packs "with a single, satisfying tear." Read the whole story

The "SNL" star directs the retro candy brand's first national campaign, aimed at a new generation of chewy-candy fans. Read the whole story

International World Cup fans are so obsessed with the condiment, the TSA is now issuing public warnings reminding fans not to pack Hidden Valley … Read the whole story

RTD brand has also dropped a limited-edition "Doggie Bag," which is actually a hot dog-shaped crossbody specially designed to hold a Smirnoff Ice. Read the whole story