The ice-cream icon's co-founder dishes about what went wrong with Unilever and why he won't give up his fight against Magnum. Read the whole story

Forget logo counts. A leading sponsorship researcher flags which World Cup brands actually made an impression. Read the whole story

Ad depicts a fan kissing Stella Artois' "golden chalice," depicted as if it were the World Cup trophy itself. Read the whole story

The alliance will introduce new menu items, guest experiences and product offerings at hundreds of dining locations throughout Disney park locations and its cruise … Read the whole story

Nestle's creamer knows this summer's lineup is all about flings, not sticking around. Read the whole story

The creative by De-Yan relies on the singer's blunt honesty. Read the whole story

The protein addition trend extends to beverages as well, with milkshakes leading protein-enhancement interest, followed by smoothies. Read the whole story