Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead. Read the whole story

AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcomes and longer paths to measurable business results. Read the whole story

The P&G brand is betting FIFA frenzy will bring 47 million new friends -- and a lot more locker-room odor. Read the whole story

The ecological winery is championing innovation and sustainability. Read the whole story

Brand aims to bring "elevated bourbon hospitality to extraordinary locations." Read the whole story

New effort features an original country track, line dancing and a call to consumers to "bring it" wherever they go. Read the whole story