McKinney Health, the healthcare, pharma, and wellness division of creative agency McKinney, has launched a patient advocacy offering dubbed L.E.A.P. (Living Experience Ambassador Programs). 

The agency positions L.E.A.P. as a better form of patient advocacy program that helps healthcare brands build more authentic relationships with patients by treating their lived experiences as an ongoing source of insight rather than simply using them as spokespersons. 

To lead the initiative, McKinney has appointed Laura Catalusci as executive director of advocacy. She’s a veteran patient advocacy specialist who previously served at IPG Health.