- GroupM, Song First For Telco-Backed Identifier
MediaDailyNews, Joe Mandese - Friday, November 29, 2024
The identifier, operational in Spain and being rolled out to Germany, Franc ...
- Google To Make More Than 20 Modifications To Search In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 26, 2024
The changes are intended to meet Digital Markets Act requirements, but th ...
- Sky Awards European Media Remits To Publicis, WPP
MAD, Steve McClellan - Friday, November 22, 2024
The company confirmed that Publicis will handle media planning and buying ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- DuckDuckGo Pushes EU On Google Compliance With Digital Markets Act
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
DuckDuckGo asked the European Commission to open additional investigations into Google's complian ...
- Google Tests Impact Of Content On Search In EU
Publishers Daily, Ray Schultz - Monday, November 18, 2024
Results from EU-based news publishers will not be shown in limited t ...
- A French Email Menu: Firm Offers Suite Of Delivery Tools
Email Insider, Ray Schultz - Monday, November 18, 2024
MailReach offers to help brands '"warm up" their emails to ensure th ...
- Antitrust Complaints Could Prompt Microsoft Cloud Business Investigation By FTC
MediaDailyNews, Laurie Sullivan - Friday, November 15, 2024
Two months after Google filed an antitrust complaint in Brussels against Microsof ...
- AI Compliance In EU Draft Code To Regulate Applications
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
The draft code describes regulating AI applications under a risk-based framework ...
- Two Search Engines Create One To Take On Google
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2024
Two search engines known in Europe for their individuality announced Tuesday th ...
- Google Privacy Sandbox 'Holding The Industry Hostage'
Performance Marketing Insider, Laurie Sullivan - Monday, November 11, 2024
The Competition and Markets Authority on Monday updated its latest report ...
- McCann Worldgroup Ups De Pietri To Global Creative Partner
MAD, Fern Siegel - Wednesday, November 6, 2024
Previously, the agency's CCO in Spain, De Pietri is a Grand Pr ...
- Upping Programmatic: Publishers And Advertisers Report Display Growth
Publishing Insider, Ray Schultz - Wednesday, November 6, 2024
More publishers now use programmatic to sell their inventory in Europe, I ...
- Bowing Out: Consumers Are Quick To Unsubscribe From Emails
Email Insider, Ray Schultz - Monday, October 7, 2024
Most consumers will opt out if they get four messages from t ...
- Streaming's Juggling Act: License Or Co-Partner For TV, Films?
TV Watch, Wayne Friedman - Tuesday, October 1, 2024
European pay TV service Sky has sued Warner Bros., claiming the U.S.-bas ...
- Putting The Customer On The Map: How Brands Track The Journey
Email Insider, Ray Schultz - Thursday, September 26, 2024
Customer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- Could Google Win U.S. Antitrust Case On A Technicality?
Performance Marketing Insider, Laurie Sullivan - Thursday, September 19, 2024
Google may have set a precedent this week when it tried ...
- Jameson, Julian Edelman Onboard For NFL Game In Dublin
MAD, Fern Siegel - Friday, September 13, 2024
The company's Q1 survey found 80% of football fans would travel ...
- EU's Top Court Upholds Billions In Fines For Google And Apple
MediaDailyNews, Laurie Sullivan - Wednesday, September 11, 2024
Two of the biggest companies have lost their EU court fights a ...
- Spamming The Globe: The Top Spam Countries And Their Carbon Footprints
Email Insider, Ray Schultz - Wednesday, September 4, 2024
Countries with a high volume of email spam are contributing to ...
- Assembly Taps Dentsu X's Scott For Managing Partner Role
MAD, Steve McClellan - Wednesday, August 28, 2024
Scott will lead a team working with clients including hotel group Mandar ...
- Publicis Wins $500 Million Sky Media Account
MAD, Steve McClellan - Friday, August 23, 2024
The remit covers the UK, Ireland, Italy, Germany, Switzerland and Austria. T ...
- Dentsu Reports First-Half Recovery, Cites New Media Business Wins
MediaDailyNews, Joe Mandese - Wednesday, August 14, 2024
"The second quarter saw a return to growth, with the group reporti ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud Solutions
MAD, Fern Siegel - Monday, August 12, 2024
BBN has partners in 71 locations in 31 countries. Poland-based Nuvola Clo ...
- Apple Changes EU App Store Policy After Warning
MediaDailyNews, Laurie Sullivan - Thursday, August 8, 2024
Apple on Thursday announced changes to its App Store after the Europe ...
- L'Oreal Taps Wavemaker, Includes Amazon Activity
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2024
L'Oreal International Distribution has tapped GroupM's Wavemaker to handle media planning a ...