David Madrid Ups Bosch To ECD

David has promoted Fred Bosch to executive creative director of its Madrid office. 

Bosch has led some of the most celebrated campaigns for the agency, including "Scary Clown Night" and "Burger Clan," both for Burger King.

“Ever since Fred joined as a digital trainee at Leo Burnett Iberia, I knew he had something special. That’s why he later joined us at Lola MullenLowe and, eventually, at David. Clients love him, he understands the business better than anyone, and he leads teams with an enviable balance of humanity and high standards,” said Pancho Cassis, Global Chief Creative Officer at David.

Bosch, who has been with the agency six years, reports to Cassis.

His awards include a Cannes Lions Grand Prix and a Titanium Lion for the “Stevenage Challenge” campaign.

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