Reese Witherspoon has teamed with Otter Media to form a new entity called Hello Sunshine, which will tell female-driven stories across digital, social, film and TV. The company's home base for content will be Hello-Sunshine.com.
Former Video Genome Project COO Kerry Tucker will head the new company. Prior to her time at VGP, Tucker served as VP and CMO of Victoria's Secret as well as head of marketing for all divisions of Martha Stewart Living Omnimedia.
Of the launch, Sarah Harden, president of Otter Media, said: “Reese is a phenomenal partner with a unique sensibility, and together with Kerry, who has championed women’s voices throughout her career, we are excited to launch a company that is anchored in the ambitious vision of reflecting and inspiring women everywhere. We look forward to producing content that resonates deeply with our community in all formats, and through all channels.”
Hello Sunshine will be a part of Otter Media and access the firm's content, distribution and monetization models. Otter Media was formed in 2014 by AT&T and The Chernin Group.
Hello Sunshine clients will include Fullscreen Media, social agency McBeard, Japanese anime video platform Crunchyroll and VRV, a video platform for fans of anime, animation, gaming, comedy, fantasy and technology.