Tag results for "storytelling"
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?That level of deep data in terms of writing, voicing, story ar ...
- Teaching Entertainment Brands To Speak Roblox"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Meta Ads Feed On Intimacy, Immediacy To Improve PerformanceKantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless AdvertisingConsumer attention is difficult to capture, but emotional storytelling - rather th ...
- Amazon Releases AI Video Generator For AdsThe video generator turns one product image into a video clip ...
- Study Finds Creative B2B Ads Perform Better As Time To Purchase GrowsMany business decision-makers feel most advertising and marketing messages lack the relatabilit ...
- The Importance of Storytelling for Black BusinessesIt's no secret that there are many challenges that prevent Black-owned business ...
- Google 'Dear Sydney' Olympics Ad Should Have Asked, 'Then What Happened?'Generative AI has been taking a lot of heat lately for wh ...
- Colin Kaepernick Launches AI-Driven Creator-Publishing PlatformColin Kaepernick is launching Lumi, a startup that will guide creators throu ...
- Google Amps Up Partnerships With Women's SportsGoogle's effort to support women's sports led to partnerships with the Women ...
- Microsoft Tests A Small AI Vision Language ModelFlorence-2 - a type of AI called a vision language model ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Disney Going Back To Its Roots: Big Theme-Park Budgets, StorytellingDisney's theme parks are the company's mothership. Iger said "that storytelling ...
- Walmart Brings Storytelling To Search Via Sponsored VideosWalmart Connect has announced the rollout of Sponsored Videos for search, givi ...
- Telegram Turns 10, Stories Feature Goes GlobalTelegram is the only platform that allows users to edit their Stori ...
- The Future Of Live Shopping: A Conversation With Sune's Brian BeitlerSune Founder Brian Beitler talks about taking window shopping to mobile, li ...
- Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PRThe writing and recommendation engines are the first tools in the sui ...
- Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand StorySeeing the plastic pollution crisis as an opportunity to solve a glob ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital StorytellingMicrosoft and the Knight Center for Journalism in the Americas announced ...
- YouTube Releases Data -- Story Makes The ContentSome 80% of people say they are more open to advertising ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative OfficerDeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First ModelIn 2020, The New York Times added a record 2.3 million digital-on ...
- Amazon Finds Podcasts, Voice Connect Emotionally With ConsumersWondery, an Amazon Music company acquired in December 2020, commissioned studies th ...
- Campaign Drives Awareness Of COVID-19's Impact On Black CommunitiesThe new COVID-10 Awareness Campaign targets Black communities to counter misinformation a ...
- Evolution of UGC: From MTV To TikTokI have two stories to tell, one about how UGC began, a ...
- Many People Claim To Be Storytellers, But The CW Really Is OneSomehow, for reasons unknown, the smallish ViacomCBS-owned TV network known as T ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team ImageAs the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Ad Storytelling In The U.S. And China During The Pandemic: A ComparisonThrough content analysis, I found that U.S. and Chinese COVID-19 commercials follow ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV NetworkAs WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will ...
- YouTube Project Shows How Sequential Storytelling Changes Video AdsYouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
