- Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand Story
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Seeing the plastic pollution crisis as an opportunity to solve a glob ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...
- YouTube Releases Data -- Story Makes The Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Some 80% of people say they are more open to advertising ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative Officer
Digital News Daily, Colin Kirkland - Thursday, May 12, 2022
DeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First Model
The MediaPost Cases, Lisa Singer - Monday, January 10, 2022
In 2020, The New York Times added a record 2.3 million digital-on ...
- Amazon Finds Podcasts, Voice Connect Emotionally With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Wondery, an Amazon Music company acquired in December 2020, commissioned studies th ...
- Campaign Drives Awareness Of COVID-19's Impact On Black Communities
MediaDailyNews, Colin Kirkland - Wednesday, October 6, 2021
The new COVID-10 Awareness Campaign targets Black communities to counter misinformation a ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, a ...
- Many People Claim To Be Storytellers, But The CW Really Is One
TVBlog, Adam Buckman - Monday, June 14, 2021
Somehow, for reasons unknown, the smallish ViacomCBS-owned TV network known as T ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Ad Storytelling In The U.S. And China During The Pandemic: A Comparison
MAD, Bingjie Liu - Tuesday, December 29, 2020
Through content analysis, I found that U.S. and Chinese COVID-19 commercials follow ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV Network
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Inside Performance, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, conne ...
- Matthew McConaughey Delivers Lesson On Selling A Story
MAD, Larissa Faw - Friday, July 31, 2020
The lesson was delivered via the "Stan Talks" series at Stan Richar ...
- Surprise: Storytelling In Ads Not Always Best Choice
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2019
New research indicates brands may be better off if they don't te ...
- Honda Launches 'Safety For Everyone' On Social
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2019
"We want to demonstrate to consumers the passion Honda has for creati ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which hono ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?
MediaPost Weekend, Joe Mandese - Saturday, September 21, 2019
Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Growth Spurt: How D2C Brands Mature
Marketing D2C Weekly, Nikhil Lai - Monday, August 12, 2019
For some, like oral care brand Quip, growth means developing an end-to-e ...
- Microsoft Advertising Campaign Mocks Apple
Digital News Daily, Laurie Sullivan - Thursday, August 1, 2019
In the 30-second video clip posted to YouTube, Microsoft asked Mac Bo ...
- Wattpad Teams With T-Mobile For Pride Month Write-a-Thon, GLSEN Donation Campaign
Publishers Daily, Sara Guaglione - Thursday, June 6, 2019
The Pride write-a-thon is inspired by the 50th anniversary of the Stonewa ...
- 3 Ways To Reinvest In The Art Of Storytelling
Marketing Insider, Marco Scognamiglio - Tuesday, May 21, 2019
When we take time to convey a relatable story, as Pete Buttegi ...
- VentureBeat Introduces Marketing, Branded Content Studio VB Lab
Publishers Daily, Sara Guaglione - Friday, March 29, 2019
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strateg ...
- National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On Social
Publishers Daily, Melynda Fuller - Wednesday, February 27, 2019
National Geographic Media has become a "go-to" destination for brands that "wa ...
- CES-ing With Lori Schwartz
RTBlog, Joe Mandese - Monday, December 17, 2018
With only weeks to go before this year's CES kicks off, ...
- Persado Enhances Platform With Storytelling Capability
Digital News Daily, Ray Schultz - Thursday, October 11, 2018
Persado says it can produce custom narratives in email and other chann ...
- Storytellers Win The World Cup As Emotions Triumph Over Budgets
London Blog, Sean Hargrave - Thursday, July 12, 2018
Forget Adidas vs Nike. Lidl has upstaged both by tapping into o ...
- Data, Storytelling And The Zen Of Marketing Management
Media Insider, Cory Treffiletti - Wednesday, May 9, 2018
I've always believed marketers should be storytellers first, but they need ...
- Crypt TV Building Branded Content For Universal's 'Truth Or Dare'
Digital News Daily, Laurie Sullivan - Thursday, April 5, 2018
Crypt TV is working on a campaign to prompt Universal's upcoming relea ...