Tag results for "storytelling"
- Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand StorySeeing the plastic pollution crisis as an opportunity to solve a glob ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital StorytellingMicrosoft and the Knight Center for Journalism in the Americas announced ...
- YouTube Releases Data -- Story Makes The ContentSome 80% of people say they are more open to advertising ...
- Snap Names Advertising, W+K Veteran Colleen DeCourcy Chief Creative OfficerDeCourcy spent more than a decade at Wieden+Kennedy producing award-winning work f ...
- When Less is More: Building a Successful Advertising Business from a Subscription-First ModelIn 2020, The New York Times added a record 2.3 million digital-on ...
- Amazon Finds Podcasts, Voice Connect Emotionally With ConsumersWondery, an Amazon Music company acquired in December 2020, commissioned studies th ...
- Campaign Drives Awareness Of COVID-19's Impact On Black CommunitiesThe new COVID-10 Awareness Campaign targets Black communities to counter misinformation a ...
- Evolution of UGC: From MTV To TikTokI have two stories to tell, one about how UGC began, a ...
- Many People Claim To Be Storytellers, But The CW Really Is OneSomehow, for reasons unknown, the smallish ViacomCBS-owned TV network known as T ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team ImageAs the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Ad Storytelling In The U.S. And China During The Pandemic: A ComparisonThrough content analysis, I found that U.S. and Chinese COVID-19 commercials follow ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV NetworkAs WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will ...
- YouTube Project Shows How Sequential Storytelling Changes Video AdsYouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- How Jack Daniel's Parent Brown-Forman Proves Content PerformanceBrown-Forman has been working with Tenovos since April to tell stories, conne ...
- Matthew McConaughey Delivers Lesson On Selling A StoryThe lesson was delivered via the "Stan Talks" series at Stan Richar ...
- Surprise: Storytelling In Ads Not Always Best ChoiceNew research indicates brands may be better off if they don't te ...
- Honda Launches 'Safety For Everyone' On Social"We want to demonstrate to consumers the passion Honda has for creati ...
- Mazda Partners With Nat Geo For Photo ContestThe activation is part of Mazda's "Power of Potential" platform, which hono ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Growth Spurt: How D2C Brands MatureFor some, like oral care brand Quip, growth means developing an end-to-e ...
- Microsoft Advertising Campaign Mocks AppleIn the 30-second video clip posted to YouTube, Microsoft asked Mac Bo ...
- Wattpad Teams With T-Mobile For Pride Month Write-a-Thon, GLSEN Donation CampaignThe Pride write-a-thon is inspired by the 50th anniversary of the Stonewa ...
- 3 Ways To Reinvest In The Art Of StorytellingWhen we take time to convey a relatable story, as Pete Buttegi ...
- VentureBeat Introduces Marketing, Branded Content Studio VB LabVB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strateg ...
- National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On SocialNational Geographic Media has become a "go-to" destination for brands that "wa ...
- CES-ing With Lori SchwartzWith only weeks to go before this year's CES kicks off, ...
- Persado Enhances Platform With Storytelling CapabilityPersado says it can produce custom narratives in email and other chann ...
- Storytellers Win The World Cup As Emotions Triumph Over BudgetsForget Adidas vs Nike. Lidl has upstaged both by tapping into o ...
- Data, Storytelling And The Zen Of Marketing ManagementI've always believed marketers should be storytellers first, but they need ...
- Crypt TV Building Branded Content For Universal's 'Truth Or Dare'Crypt TV is working on a campaign to prompt Universal's upcoming relea ...
