- Freedom of The Press Foundation Launches Email Newsletter
Email Marketing Daily, Jess Nelson - Monday, February 5, 2018
The Freedom of the Press Foundation, a non-profit advocacy organization, launched t ...
- 'Texas Monthly,' Penguin Partner For Audio Books
Publishers Daily, Melynda Fuller - Wednesday, January 10, 2018
Popular regional magazine 'Texas Monthly' has a reputation for good storytelling. No ...
- M&S Named Top Retail Storyteller, Apple Retains Top Spot Overall
Around the Net In MAD London, Sean Hargrave - Friday, November 17, 2017
The Aesop league for best storytelling brands has placed Apple in t ...
- John Lewis Unleashes Another Monster Hit
London Blog, Sean Hargrave - Friday, November 10, 2017
The retailer's grasp of storytelling and emotion hits us every year. ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk
MediaPost Live, Larissa Faw - Friday, June 23, 2017
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP C ...
- SourceMedia Unveils New Outstream Video Ad Formats
Real-Time Daily, Philip Rosenstein - Thursday, June 1, 2017
SourceMedia has continued its digital reinvention in 2017 with the launch ...
- Instagram Debuts Story Search Feature
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, May 24, 2017
Like Snapchat, Instagram will now let users search Stories for a locati ...
- IBM Watson Launches Storytelling Competition
Real-Time Daily, Tobi Elkin - Monday, May 8, 2017
Aiming to take artificial intelligence (AI) into the realm of popular cultur ...
- The Players' Tribune,Tyson Foods Expand Partnership With Branded Video Series
Publishers Daily, Sara Guaglione - Wednesday, April 5, 2017
'The Players' Tribune' has renewed its partnership with Tyson Foods to produ ...
- Taking Your Leads From Artificial Intelligence
Social Media Insider, Thom Forbes - Friday, April 7, 2017
Sysomos' new integrated platform also incorporates artificial intelligence to "uncover correlations, anomali ...
- When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
London Blog, Sean Hargrave - Wednesday, February 1, 2017
The majority of consumers think branded content is just in the w ...
- Storytelling Drives Engagement Because Customers Are Humans
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Stories with clear inciting incidents that disrupt protagonists' lives will lead ...
- You've Struggled With Effective Storytelling Because The Secret Is Rarely Told -- Until Now
EuroMail, Sean Hargrave - Monday, January 23, 2017
What's the secret of great storytelling? There's a clue, present in t ...
- Are You Rowing in the Same Direction?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her Keynote Q&A with MediaPost Editorial Director of Events and Ema ...
- Reese Witherspoon, Otter Media Launch Female-Focused Storytelling Agency
Mediapsssst, Richard Whitman - Monday, November 21, 2016
Former Video Genome Project COO Kerry Tucker will head the new comp ...
- Horizon Launches Culture-Building 'Horizon Life'
MAD, Larissa Faw - Wednesday, October 5, 2016
As part of the initiative, employees film 60-second videos providing insight in ...
- What Marketing Can Learn About Emotional Storytelling The Data-Based Pixar Way
London Blog, Sean Hargrave - Thursday, September 15, 2016
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like a ...
- Yahoo Launches Content Marketing Studio In The UK
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Yahoo is launching its content marketing studio, Yahoo Storytellers, in the ...
- Weaving Channel-Specific Content For An Expanding Brand
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, July 5, 2016
InstaNatural CMO Ethelbert Williams discusses the brand's content strategy as it expan ...
- Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 20, 2016
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasan ...
- Spotify's Storytelling Secrets Have Been Revealed
London Blog, Sean Hargrave - Thursday, May 12, 2016
Keep it personal, meaningful and unique and you'll be telling stories ju ...
- Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Brands need to up their game when it comes to storytelling ...
- Are You Brave Enough To Be A Storytelling Villain?
London Blog, Sean Hargrave - Monday, February 8, 2016
Controversial Protein World accounts for two in three social chats in i ...
- Adidas Is 'Here To Create' With New Global Push
Marketing Daily, Karl Greenberg - Thursday, February 4, 2016
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal ...
- Viacom Urges Social Change Via Video
Marketing Daily, Aaron Baar - Monday, November 23, 2015
"Viacom and Witness are both dedicated to sharing the power of visu ...
- Apester's Storytelling Platform Aims To Help Drive Consumer Emotions, Reimagine Advertising
Native Insider, Tobi Elkin - Tuesday, November 24, 2015
Storytelling has become another buzzword -- and it's starting to annoy m ...
- Tech Companies And Charities Are Our Favourite Storytellers
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Charities and tech companies have topped a poll of the nation's favouri ...
- Visual Is A Critical Piece Of Storytelling
Research Brief, Jack Loechner - Thursday, September 10, 2015
Marketers believe visual assets, including photography, illustrations, infographics and videos, are co ...
- In A Digital World, Paper Makes Its Case
Marketing Daily, Aaron Baar - Thursday, July 9, 2015
"We're trying to remind consumers in a positive way about how [pap ...
- Oh, Please, King Data, Tell Me A Fragmented 'Story'
Mobile Insider, Steve Smith - Tuesday, June 30, 2015
Forget Cannes. You will think harder about digital "storytelling" in three hou ...