- Campaign Drives Awareness Of COVID-19's Impact On Black Communities
MediaDailyNews, Colin Kirkland - Wednesday, October 6, 2021
The new COVID-10 Awareness Campaign targets Black communities to counter misinformation a ...
- Evolution of UGC: From MTV To TikTok
Media Insider, Steven Rosenbaum - Monday, August 9, 2021
I have two stories to tell, one about how UGC began, a ...
- Many People Claim To Be Storytellers, But The CW Really Is One
TVBlog, Adam Buckman - Monday, June 14, 2021
Somehow, for reasons unknown, the smallish ViacomCBS-owned TV network known as T ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- Ad Storytelling In The U.S. And China During The Pandemic: A Comparison
MAD, Bingjie Liu - Tuesday, December 29, 2020
Through content analysis, I found that U.S. and Chinese COVID-19 commercials follow ...
- WarnerMedia Hires Former Apple, Hulu Exec Colaco To Lead Ad Sales For TV Network
Television News Daily, Wayne Friedman - Thursday, October 8, 2020
As WarnerMedia's new head of ad sales, Jean-Paul "JP" Colaco will ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- How Jack Daniel's Parent Brown-Forman Proves Content Performance
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2020
Brown-Forman has been working with Tenovos since April to tell stories, conne ...
- Matthew McConaughey Delivers Lesson On Selling A Story
MAD, Larissa Faw - Friday, July 31, 2020
The lesson was delivered via the "Stan Talks" series at Stan Richar ...
- Surprise: Storytelling In Ads Not Always Best Choice
Marketing Daily, Sarah Mahoney - Wednesday, October 30, 2019
New research indicates brands may be better off if they don't te ...
- Honda Launches 'Safety For Everyone' On Social
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2019
"We want to demonstrate to consumers the passion Honda has for creati ...
- Mazda Partners With Nat Geo For Photo Contest
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2019
The activation is part of Mazda's "Power of Potential" platform, which hono ...
- Guccione's Lust For Digital Life: Can An Analog Maestro Learn New Media Tricks?
MediaPost Weekend, Joe Mandese - Saturday, September 21, 2019
Bob Guccione Jr. is on a wanderlust. He calls it "Wonderlust," b ...
- Growth Spurt: How D2C Brands Mature
Marketing D2C Weekly, Nikhil Lai - Monday, August 12, 2019
For some, like oral care brand Quip, growth means developing an end-to-e ...
- Microsoft Advertising Campaign Mocks Apple
Digital News Daily, Laurie Sullivan - Thursday, August 1, 2019
In the 30-second video clip posted to YouTube, Microsoft asked Mac Bo ...
- Wattpad Teams With T-Mobile For Pride Month Write-a-Thon, GLSEN Donation Campaign
Publishers Daily, Sara Guaglione - Thursday, June 6, 2019
The Pride write-a-thon is inspired by the 50th anniversary of the Stonewa ...
- 3 Ways To Reinvest In The Art Of Storytelling
Marketing Insider, Marco Scognamiglio - Tuesday, May 21, 2019
When we take time to convey a relatable story, as Pete Buttegi ...
- VentureBeat Introduces Marketing, Branded Content Studio VB Lab
Publishers Daily, Sara Guaglione - Friday, March 29, 2019
VB Lab's Thought Leadership Platform is an end-to-end marketing solution offering strateg ...
- National Geographic Media Hits 100 Million Instagram Followers, Sees 80% Uptick In Advertising On Social
Publishers Daily, Melynda Fuller - Wednesday, February 27, 2019
National Geographic Media has become a "go-to" destination for brands that "wa ...
- CES-ing With Lori Schwartz
RTBlog, Joe Mandese - Monday, December 17, 2018
With only weeks to go before this year's CES kicks off, ...
- Persado Enhances Platform With Storytelling Capability
Digital News Daily, Ray Schultz - Thursday, October 11, 2018
Persado says it can produce custom narratives in email and other chann ...
- Storytellers Win The World Cup As Emotions Triumph Over Budgets
London Blog, Sean Hargrave - Thursday, July 12, 2018
Forget Adidas vs Nike. Lidl has upstaged both by tapping into o ...
- Data, Storytelling And The Zen Of Marketing Management
Media Insider, Cory Treffiletti - Wednesday, May 9, 2018
I've always believed marketers should be storytellers first, but they need ...
- Crypt TV Building Branded Content For Universal's 'Truth Or Dare'
Digital News Daily, Laurie Sullivan - Thursday, April 5, 2018
Crypt TV is working on a campaign to prompt Universal's upcoming relea ...
- How Challenger Brands Can Help FMCGs Get Their Mojo Back
London Blog, Sean Hargrave - Monday, March 19, 2018
Stuck in a rut? There's a challenger brand that might have t ...
- HP's Multi-Faceted International Women's Day Intiative
Out to Launch, Steve McClellan - Thursday, March 8, 2018
The tech giant also released a short film produced in-house at ...
- Google Search Takes On 'Stories' In AMP Format
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 13, 2018
AMP Stories, introduced by Google on Tuesday in a developer preview mod ...
- Freedom of The Press Foundation Launches Email Newsletter
Email Marketing Daily, Jess Nelson - Monday, February 5, 2018
The Freedom of the Press Foundation, a non-profit advocacy organization, launched t ...
- 'Texas Monthly,' Penguin Partner For Audio Books
Publishers Daily, Melynda Fuller - Wednesday, January 10, 2018
Popular regional magazine 'Texas Monthly' has a reputation for good storytelling. No ...
- M&S Named Top Retail Storyteller, Apple Retains Top Spot Overall
Around the Net In MAD London, Sean Hargrave - Friday, November 17, 2017
The Aesop league for best storytelling brands has placed Apple in t ...