- Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Brands need to up their game when it comes to storytelling ...
- Are You Brave Enough To Be A Storytelling Villain?
London Blog, Sean Hargrave - Monday, February 8, 2016
Controversial Protein World accounts for two in three social chats in i ...
- Adidas Is 'Here To Create' With New Global Push
Marketing Daily, Karl Greenberg - Thursday, February 4, 2016
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal ...
- Viacom Urges Social Change Via Video
Marketing Daily, Aaron Baar - Monday, November 23, 2015
"Viacom and Witness are both dedicated to sharing the power of visu ...
- Apester's Storytelling Platform Aims To Help Drive Consumer Emotions, Reimagine Advertising
Native Insider, Tobi Elkin - Tuesday, November 24, 2015
Storytelling has become another buzzword -- and it's starting to annoy m ...
- Tech Companies And Charities Are Our Favourite Storytellers
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Charities and tech companies have topped a poll of the nation's favouri ...
- Visual Is A Critical Piece Of Storytelling
Research Brief, Jack Loechner - Thursday, September 10, 2015
Marketers believe visual assets, including photography, illustrations, infographics and videos, are co ...
- In A Digital World, Paper Makes Its Case
Marketing Daily, Aaron Baar - Thursday, July 9, 2015
"We're trying to remind consumers in a positive way about how [pap ...
- Oh, Please, King Data, Tell Me A Fragmented 'Story'
Mobile Insider, Steve Smith - Tuesday, June 30, 2015
Forget Cannes. You will think harder about digital "storytelling" in three hou ...
- Reality: The Business Opportunity
Garfield at Large, Bob Garfield - Monday, June 15, 2015
"Sensory Stories," an exhibit in New York's Museum of the Moving Imag ...
- Forbes Launches Pulse For Interactive, Multimedia Ads
MediaDailyNews, Erik Sass - Thursday, April 23, 2015
The new product launches are coming fast and furious at Forbes. T ...
- Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
MAD, Steve McClellan - Tuesday, March 31, 2015
Sable, the Global CEO of WPP's global advertising network Y&R, told attende ...
- All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2015
"The New York Times" is moving the line in the short-attention-span sa ...
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Long a staple of NBC's USA Network, the network's WWE programming franchi ...
- 80 Sperry 'Intrepids' Circle The Globe
MAD, Larissa Faw - Friday, March 20, 2015
The second phase of the brand's "Odyssey Project" campaign is putting i ...
- Sideswipes: Daring Fans To Invest In Close Readings
MediaDailyNews, Katie Meier - Tuesday, March 17, 2015
As content becomes a go-to media strategy I'm wondering whether we c ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- Snapchat Launches Media Platform Discover
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 27, 2015
Giving some power back to professional publishers, Snapchat just unveiled Discover ...
- Marketing All Star: Stephanie Moritz
MediaPost All Stars, Karlene Lukovitz - Tuesday, December 9, 2014
With consumers demanding more natural, less processed food and transparent, responsive relationshi ...
- This Creative Brief Was Delivered With Oculus Rift and A Treadmill
Mediapsssst, Richard Whitman - Sunday, November 16, 2014
Talk about an all-inclusive, complete brief! As part of its annual Creati ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year ...
- Sideswipes: Media Becomes The Newest Target Of A Dictator
MediaDailyNews, Katie Meier - Tuesday, October 21, 2014
Manuel Noriega, a real former dictator, is suing prominent video game compa ...
- UM, Facebook Strike 9-Figure Accord
MAD, Steve McClellan - Friday, September 5, 2014
The deal is the latest in a series of major partnerships th ...
- What's A Folklorist?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Think of the role as a corporate historian or chief storyteller, p ...
- Apple Tops The Best UK Storytelling Brands
Around the Net In MAD London, Sean Hargrave - Thursday, July 10, 2014
Apple is the best storytelling brand in the UK, according to storytelli ...
- WPP's Kantar Gets 'Graphic,' Shifts From 'Big Data' To 'Data Storytelling'
MediaDailyNews, Joe Mandese - Wednesday, July 2, 2014
At a time when much of the ad industry seems preoccupied wi ...
- Facebook's Sandberg: We Won't Put Ads In Messaging, Oculus Is A Bet On The Future
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
CANNES, FRANCE -- As far as opening questions go, "Ad Age" Associa ...
- Industry Vets Put Their Heads Together To Form New Agency
MAD, Larissa Faw - Monday, June 9, 2014
New shop Dallas-based 3Headed Monster will focus on integrating brand storytelling, desi ...
- Publicis, Facebook To Share Data, Images, And Video
MAD, Larissa Faw - Monday, May 19, 2014
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the asse ...
- SapientNitro's Legorburu: Think Story Systems, Not Story Lines
Show Daily, Laurie Sullivan - Saturday, March 8, 2014
AUSTIN -- Stories become classics because people across generations relate to t ...