- When 60% Think Brand Content Is 'Clutter' It's Time To Deploy Every Storyteller's Secret Weapon
London Blog, Sean Hargrave - Wednesday, February 1, 2017
The majority of consumers think branded content is just in the w ...
- Storytelling Drives Engagement Because Customers Are Humans
Around The Net In EU Email Marketing, Sean Hargrave - Monday, January 23, 2017
Stories with clear inciting incidents that disrupt protagonists' lives will lead ...
- You've Struggled With Effective Storytelling Because The Secret Is Rarely Told -- Until Now
EuroMail, Sean Hargrave - Monday, January 23, 2017
What's the secret of great storytelling? There's a clue, present in t ...
- Are You Rowing in the Same Direction?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
During her Keynote Q&A with MediaPost Editorial Director of Events and Ema ...
- Reese Witherspoon, Otter Media Launch Female-Focused Storytelling Agency
Mediapsssst, Richard Whitman - Monday, November 21, 2016
Former Video Genome Project COO Kerry Tucker will head the new comp ...
- Horizon Launches Culture-Building 'Horizon Life'
MAD, Larissa Faw - Wednesday, October 5, 2016
As part of the initiative, employees film 60-second videos providing insight in ...
- What Marketing Can Learn About Emotional Storytelling The Data-Based Pixar Way
London Blog, Sean Hargrave - Thursday, September 15, 2016
Pixar Veteran Storyteller Matthew Luhn reveals that his job is like a ...
- Yahoo Launches Content Marketing Studio In The UK
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Yahoo is launching its content marketing studio, Yahoo Storytellers, in the ...
- Weaving Channel-Specific Content For An Expanding Brand
Marketing Insider: Cross-Channel, Laurie Petersen - Tuesday, July 5, 2016
InstaNatural CMO Ethelbert Williams discusses the brand's content strategy as it expan ...
- Yahoo In Cannes Puts Emphasis On Branded Content, Storytelling, Mobile
MediaDailyNews, Laurie Sullivan - Monday, June 20, 2016
At Cannes Lions Monday, Yahoo announced a branded content initiative that Dasan ...
- Spotify's Storytelling Secrets Have Been Revealed
London Blog, Sean Hargrave - Thursday, May 12, 2016
Keep it personal, meaningful and unique and you'll be telling stories ju ...
- Under Armour Warns Lack Of Female Engagement Is Due to 'Lazy Storytelling'
Around the Net In MAD London, Sean Hargrave - Wednesday, April 20, 2016
Brands need to up their game when it comes to storytelling ...
- Are You Brave Enough To Be A Storytelling Villain?
London Blog, Sean Hargrave - Monday, February 8, 2016
Controversial Protein World accounts for two in three social chats in i ...
- Adidas Is 'Here To Create' With New Global Push
Marketing Daily, Karl Greenberg - Thursday, February 4, 2016
Says Lia Vakoutis, Adidas' senior director of global communications: "Our goal ...
- Viacom Urges Social Change Via Video
Marketing Daily, Aaron Baar - Monday, November 23, 2015
"Viacom and Witness are both dedicated to sharing the power of visu ...
- Apester's Storytelling Platform Aims To Help Drive Consumer Emotions, Reimagine Advertising
Native Insider, Tobi Elkin - Tuesday, November 24, 2015
Storytelling has become another buzzword -- and it's starting to annoy m ...
- Tech Companies And Charities Are Our Favourite Storytellers
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Charities and tech companies have topped a poll of the nation's favouri ...
- Visual Is A Critical Piece Of Storytelling
Research Brief, Jack Loechner - Thursday, September 10, 2015
Marketers believe visual assets, including photography, illustrations, infographics and videos, are co ...
- In A Digital World, Paper Makes Its Case
Marketing Daily, Aaron Baar - Thursday, July 9, 2015
"We're trying to remind consumers in a positive way about how [pap ...
- Oh, Please, King Data, Tell Me A Fragmented 'Story'
Mobile Insider, Steve Smith - Tuesday, June 30, 2015
Forget Cannes. You will think harder about digital "storytelling" in three hou ...
- Reality: The Business Opportunity
Garfield at Large, Bob Garfield - Monday, June 15, 2015
"Sensory Stories," an exhibit in New York's Museum of the Moving Imag ...
- Forbes Launches Pulse For Interactive, Multimedia Ads
MediaDailyNews, Erik Sass - Thursday, April 23, 2015
The new product launches are coming fast and furious at Forbes. T ...
- Y&R's David Sable Tells Mobile Conference It's Not A 'Mobile First' World
MAD, Steve McClellan - Tuesday, March 31, 2015
Sable, the Global CEO of WPP's global advertising network Y&R, told attende ...
- All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2015
"The New York Times" is moving the line in the short-attention-span sa ...
- 'Hero' Campaign' Promotes WWE Shows Across NBCU TV
MediaDailyNews, Wayne Friedman - Monday, March 23, 2015
Long a staple of NBC's USA Network, the network's WWE programming franchi ...
- 80 Sperry 'Intrepids' Circle The Globe
MAD, Larissa Faw - Friday, March 20, 2015
The second phase of the brand's "Odyssey Project" campaign is putting i ...
- Sideswipes: Daring Fans To Invest In Close Readings
MediaDailyNews, Katie Meier - Tuesday, March 17, 2015
As content becomes a go-to media strategy I'm wondering whether we c ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- Snapchat Launches Media Platform Discover
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 27, 2015
Giving some power back to professional publishers, Snapchat just unveiled Discover ...
- Marketing All Star: Stephanie Moritz
MediaPost All Stars, Karlene Lukovitz - Tuesday, December 9, 2014
With consumers demanding more natural, less processed food and transparent, responsive relationshi ...