- Search Firm Didit Acquires New York's LVM Group
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
In what seems like an unlikely match at first glance, digital marketi ...
- Lifestyle Branding: That Isn't Enough, Either
Marketing Daily, Ted Mininni - Monday, September 16, 2013
Lifestyle brands with staying power appear to be able to transcend tren ...
- Hyping Motown LCE Style
Mediapsssst, Staff Report - Thursday, August 15, 2013
Forget Hollywood and New York. The talent is moving to Detroit. B ...
- Tell Me A Second-Screen Story
Mobile Insider, Steve Smith - Thursday, August 8, 2013
Audiences may be ready for new ways of engaging stories across screen ...
- Interpublic Launches Brand Publishing Unit: Will Create 'Real-Time,' 'Fast-Twitch' Content For Clients
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2013
Interpublic is getting into the real-time brand "storytelling" game and has raid ...
- Let's Get Engaged! A Digital Story About Digital Storytelling
Marketing Daily, Graham Garvie, Daniel Johnston - Monday, June 17, 2013
What does it mean to engage socially in 2013 (and beyond)? Th ...
- How Storytellers Influence Change
SearchBlog, Laurie Sullivan - Friday, June 14, 2013
In May, Google introduced the Engagement Project, which analyzes "how" youth tod ...
- The Key To Unlocking The True Value Of Today's Programming
Marketing Daily, Mitch Kanner - Thursday, June 13, 2013
How can networks focused on selling advertising units on existing and n ...