- Sideswipes: Daring Fans To Invest In Close Readings
MediaDailyNews, Katie Meier - Tuesday, March 17, 2015
As content becomes a go-to media strategy I'm wondering whether we c ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- Snapchat Launches Media Platform Discover
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 27, 2015
Giving some power back to professional publishers, Snapchat just unveiled Discover ...
- Marketing All Star: Stephanie Moritz
MediaPost All Stars, Karlene Lukovitz - Tuesday, December 9, 2014
With consumers demanding more natural, less processed food and transparent, responsive relationshi ...
- This Creative Brief Was Delivered With Oculus Rift and A Treadmill
Mediapsssst, Richard Whitman - Sunday, November 16, 2014
Talk about an all-inclusive, complete brief! As part of its annual Creati ...
- Data And Storytelling: The Bedrocks Behind Publicis' Purchase of Sapient
London Blog, Sean Hargrave - Tuesday, November 4, 2014
Publicis is moving on from what might have been last year ...
- Sideswipes: Media Becomes The Newest Target Of A Dictator
MediaDailyNews, Katie Meier - Tuesday, October 21, 2014
Manuel Noriega, a real former dictator, is suing prominent video game compa ...
- UM, Facebook Strike 9-Figure Accord
MAD, Steve McClellan - Friday, September 5, 2014
The deal is the latest in a series of major partnerships th ...
- What's A Folklorist?
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 17, 2014
Think of the role as a corporate historian or chief storyteller, p ...
- Apple Tops The Best UK Storytelling Brands
Around the Net In MAD London, Sean Hargrave - Thursday, July 10, 2014
Apple is the best storytelling brand in the UK, according to storytelli ...
- WPP's Kantar Gets 'Graphic,' Shifts From 'Big Data' To 'Data Storytelling'
MediaDailyNews, Joe Mandese - Wednesday, July 2, 2014
At a time when much of the ad industry seems preoccupied wi ...
- Facebook's Sandberg: We Won't Put Ads In Messaging, Oculus Is A Bet On The Future
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
CANNES, FRANCE -- As far as opening questions go, "Ad Age" Associa ...
- Industry Vets Put Their Heads Together To Form New Agency
MAD, Larissa Faw - Monday, June 9, 2014
New shop Dallas-based 3Headed Monster will focus on integrating brand storytelling, desi ...
- Publicis, Facebook To Share Data, Images, And Video
MAD, Larissa Faw - Monday, May 19, 2014
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the asse ...
- SapientNitro's Legorburu: Think Story Systems, Not Story Lines
Show Daily, Laurie Sullivan - Saturday, March 8, 2014
AUSTIN -- Stories become classics because people across generations relate to t ...
- Search Firm Didit Acquires New York's LVM Group
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
In what seems like an unlikely match at first glance, digital marketi ...
- Lifestyle Branding: That Isn't Enough, Either
Marketing Daily, Ted Mininni - Monday, September 16, 2013
Lifestyle brands with staying power appear to be able to transcend tren ...
- Hyping Motown LCE Style
Mediapsssst, Staff Report - Thursday, August 15, 2013
Forget Hollywood and New York. The talent is moving to Detroit. B ...
- Tell Me A Second-Screen Story
Mobile Insider, Steve Smith - Thursday, August 8, 2013
Audiences may be ready for new ways of engaging stories across screen ...
- Interpublic Launches Brand Publishing Unit: Will Create 'Real-Time,' 'Fast-Twitch' Content For Clients
MediaDailyNews, Joe Mandese - Wednesday, July 31, 2013
Interpublic is getting into the real-time brand "storytelling" game and has raid ...
- Let's Get Engaged! A Digital Story About Digital Storytelling
Marketing Daily, Graham Garvie, Daniel Johnston - Monday, June 17, 2013
What does it mean to engage socially in 2013 (and beyond)? Th ...
- How Storytellers Influence Change
SearchBlog, Laurie Sullivan - Friday, June 14, 2013
In May, Google introduced the Engagement Project, which analyzes "how" youth tod ...
- The Key To Unlocking The True Value Of Today's Programming
Marketing Daily, Mitch Kanner - Thursday, June 13, 2013
How can networks focused on selling advertising units on existing and n ...