Apple is the best storytelling brand in the UK, according to storytelling agency Aesop, which tasked OnePoll with surveying more than two thousand people about the brand's personalities and the
stories they tell. Cadbury and McDonald's were second and third. Marks & Spencer, Kellogg's and Fairy dropped out of the top ten this year to be replaced by Ikea, Virgin Media, YouTube and
Macmillan Cancer Support. UKIP was the only political party to make the top 20 list.
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