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New Hire Ramps Up 'Aggressive Storytelling' At Adidas

Adidas has appointed global creative agency 72andSunny to lead its sports campaigns as it looks to shift its communications strategy towards “relentless and aggressive storytelling”. The agency’s Los Angeles and Amsterdam teams will be responsible for brand-level global campaigns for adidas’ soccer, running, basketball and women’s lines. “Our communication strategy moving forward will be relentless and aggressive storytelling, so that we can take our expression of sport to the next level," said Jocelyn Robiot, Adidas' SVP of brand management.

Read the whole story at Marketing Week »

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