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Storytelling Drives Engagement Because Customers Are Humans

  • Skyword, Monday, January 23, 2017 9 AM

Stories with clear inciting incidents that disrupt protagonists’ lives will lead to many questions in the mind of the viewer or reader. That’s some great engagement that can lead to higher open rates. Other ways to improve storytelling in email marketing include originality, universal themes, and respect for the audience. It can be easy to forget that consumers, like us, are people. 

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