BBDO Worldwide has been named Network of the Year at the 2016 Clio Awards during Advertising Week this week. It's the fifth time the agency has been named Network of the Year at the Clio Awards in the past nine years.
Also, BBDO New York's work for Snickers Game was awarded the Clio Hall of Fame honor in Film. The television commercial featured Betty White and the late Abe Vigoda and aired during the 2010 Super Bowl.
In total, 16 BBDO agencies from across every region snagged a total of 50 Clio Awards, giving BBDO the top honor of most-awarded agency group. Included in the award haul were two Grand Clios, 12 Golds, 11 Silvers and 24 Bronzes. Grand Clios were awarded to Almap BBDO in Brazil for its work for Getty Images Endless Possibilities and Colenso BBDO in New Zealand for its work for DB Export Brewtroleum.
Of the agency's wins, Clio Awards President Nicole Purcell said, "BBDO's performance at this year's Clio Awards is a testimony to the depth and breadth of excellence of its network. Our motto is 'Imagination, Innovation, Inspiration' and, indeed, BBDO's work did just that, with campaigns for nearly two dozen clients earning Clios. We are equally pleased to have honored BBDO's Snickers campaign with our Clio Hall of Fame award. Not surprisingly, the agency's work for Snickers also won our very first Super Clio for the best ad in the Super Bowl in 2015. Congratulations to David Lubars and everyone at BBDO on this achievement."
Accepting the honors, BBDO CCO David Lubars said, "BBDO is humbled to be Network of the Year. In our view, Clio is one of the small handful of shows in the world that are meaningful and the juries have the highest standards; it's very difficult to win."