• by Richard Whitman , Columnist, March 26, 2019

The World Federation of Advertisers has elected Mastercard Chief Marketing and Communications Officer Raja Rajamannar as its new President. He will serve a two-year term with the option to extend for a further two years. 

Rajamannar has worked for Mastercard since 2013, and has led the company’s marketing transformation, including the integration of the marketing and communication functions, the evolution of its Priceless experiential platform, and creation of new marketing-led business models into the core of the company. 

The 30-plus year marketing executive was the winner of the 2018 WFA Global Marketer of the Year award. 

Rajamannar replaces David Wheldon, CMO at RBS, who has been president since 2015. Wheldon will continue to serve on WFA’s Executive Committee as Regional Vice-President for Western Europe.