• Figliulo&Partners Rebrands To A Name You Can Pronounce
    Which makes sense right? Isn't that the first law of branding? Having a name you can pronounce? If not, it should be.
  • Omnicom Is Adding AT&T's Consolidated WarnerMedia Account
    Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" of adding the consolidated WarnerMedia business, which includes the Turner Networks, HBO and Warner Bros.
  • Dentsu and WPP Led Q3 Marcoms M&A Activity
    According to research from M&A and fundraising advisor Results International, there were 237 M&A deals completed in the marketing/communications sector in the third quarter, making it the most active quarter since Q4 2016.
  • Agency Collective, The Company, Reorganizes And Rebrands
    The agencies in the collective, including Phelps, have reorganized into a single entity that has been dubbed 9thWonder.
  • 4As Puts The Brakes On Accelerate Conference As It Rethinks Approach To Events
    The trade group says it wants to put on more meaningful "action-oriented" events.
  • Official And Confirmed (Indirectly): Feds Are Probing Media-Buying Practices
    Confirmation came from the ANA, which disseminated a letter to members confirming that the FBI was seeking cooperation with the probe.
  • New Report Measures Gap Between Brands Talking The Talk, Walking The Walk
    Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands on how well their promises align with consumer experience.
  • After 75 Years, Ford Selects A New Creative Agency
    WPP shops had a great run. It was probably time for a change.
  • White Castle, Impossible Foods Launch A Spoofy Sci-Fi Miniseries
    The firms are using the content, conceived by in-house creative team at Impossible Foods, to promote their new partnership.
  • Paris Agency Creates 'A Carefully Reflected Billboard'
    You need a really calm body of water to pull off a stunt like this, but Paris-based Buzzman found one for an outdoor ad for client EasyJet.
« Previous EntriesNext Entries »