by Richard Whitman on Oct 17, 7:16 PM
Which makes sense right? Isn't that the first law of branding? Having a name you can pronounce? If not, it should be.
by Richard Whitman on Oct 16, 4:43 PM
Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" of adding the consolidated WarnerMedia business, which includes the Turner Networks, HBO and Warner Bros.
by Richard Whitman on Oct 15, 5:48 PM
According to research from M&A and fundraising advisor Results International, there were 237 M&A deals completed in the marketing/communications sector in the third quarter, making it the most active quarter since Q4 2016.
by Richard Whitman on Oct 12, 5:51 PM
The agencies in the collective, including Phelps, have reorganized into a single entity that has been dubbed 9thWonder.
by Richard Whitman on Oct 11, 5:37 PM
The trade group says it wants to put on more meaningful "action-oriented" events.
by Richard Whitman on Oct 10, 6:17 PM
Confirmation came from the ANA, which disseminated a letter to members confirming that the FBI was seeking cooperation with the probe.
by Richard Whitman on Oct 9, 6:14 PM
Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands on how well their promises align with consumer experience.
by Richard Whitman on Oct 8, 6:57 PM
WPP shops had a great run. It was probably time for a change.
by Richard Whitman on Oct 7, 8:38 PM
The firms are using the content, conceived by in-house creative team at Impossible Foods, to promote their new partnership.
by Richard Whitman on Oct 4, 5:39 PM
You need a really calm body of water to pull off a stunt like this, but Paris-based Buzzman found one for an outdoor ad for client EasyJet.