Which makes sense right? Isn't that the first law of branding? Having a name you can pronounce? If not, it should be.
Omnicom CEO John Wren told investors and analysts today on an earnings call that its media agency Hearts & Science is "in the process" of adding the consolidated WarnerMedia business, which includes the Turner Networks, HBO and Warner Bros.
According to research from M&A and fundraising advisor Results International, there were 237 M&A deals completed in the marketing/communications sector in the third quarter, making it the most active quarter since Q4 2016.
The agencies in the collective, including Phelps, have reorganized into a single entity that has been dubbed 9thWonder.
The trade group says it wants to put on more meaningful "action-oriented" events.
Confirmation came from the ANA, which disseminated a letter to members confirming that the FBI was seeking cooperation with the probe.
Consultant Clear unveils its inaugural "Experience Gap" survey ranking 225 brands on how well their promises align with consumer experience.
WPP shops had a great run. It was probably time for a change.
The firms are using the content, conceived by in-house creative team at Impossible Foods, to promote their new partnership.
You need a really calm body of water to pull off a stunt like this, but Paris-based Buzzman found one for an outdoor ad for client EasyJet.