Energy BBDO is reshuffling its management team, promoting Jeff Adkins to president and CEO effective Jan. 1.
Adkins, currently executive vice president-managing director, succeeds longtime agency head Tonise Paul, who is taking on the new role of chairwoman and will focus on client relationships, mentoring and coaching and representing the agency externally.
Adkins joined the Chicago-based Energy BBDO in 2002 from EuroRSCG (now Havas).
Over the years, he has served as client service director, Chief Marketing Officer, and, most recently, managing director, a role where he successfully led the agency’s new business efforts and key accounts, including Mars Wrigley, Pearle Vision, and MillerCoors.
Paul has been one of the longest-tenured female CEOs in the advertising
industry and was the first female CEO appointed to the BBDO Worldwide Board of Directors, which she will continue to serve.
Commenting on the transition, Paul stated: “Jeff has given the past 17 years of his career to helping shape and drive the culture, capabilities, and future potential of EnergyBBDO, and now he has the opportunity as CEO to realize that potential."
Paul has served at the agency for 35 years and has led it since 1995.
Word of the shift comes in the same week the agency won a big new account — lead agency duties for most of the global Brown-Forman account.