by Richard Whitman on Oct 17, 6:43 PM
You're probably wondering, did Harvey Weinstein star in this ad? No, but the timing couldn't be worse for a condom maker hyping its very boy's clubby campaign as a "playful narrative" designed to mimic the Dollar Shave Club approach.
by Richard Whitman on Oct 17, 8:03 AM
The UK hummed along at 3.8%, and Europe turned in a solid 7.8% organic growth return. But APAC was tepid at 1.4%, while Latin America fell 5.4% and the Middle East and Africa region was down 1.6%.
by Richard Whitman on Oct 16, 8:24 AM
According to a report by 'TMZ' on Friday, WPP's Lance Maerov was the Weinstein board executive who negotiated Harvey Weinstein's last employment contract, back in 2015. It has some alarming clauses related to Weinstein's ability to behave disgracefully and still keep his job.
by Richard Whitman on Oct 12, 6:40 PM
You know an industry has a problem when companies start naming integrity directors. Integrity assurance isn't the job of one person; it's the job of everyone that works at an agency.
by Richard Whitman on Oct 11, 8:07 PM
WPP went on record today accusing Japanese agency ADK of having "improperly attempted to terminate its co-operation and business alliance" with the holding company, which includes WPP's roughly 25% stake in ADK, the third-largest ad agency in Japan.
by Richard Whitman on Oct 10, 5:28 PM
In his new role, Mendonca will manage a global team that uses predictive analytics to target and attract the right customers across marketing channels to enhance loyalty and optimize the customer lifecycle. Sounds a lot like what media agencies say the game is increasingly about.
by Richard Whitman on Oct 10, 7:57 AM
Yeah, they sure stepped in it. One more time.
by Richard Whitman on Oct 6, 6:00 PM
That's the price a company should pay for overworking a person to death in Japan, according to a ruling handed down today by the Tokyo Summary Court.
by Richard Whitman on Oct 5, 5:26 PM
Looks like WPP, the biggest single stakeholder in publicly-traded Japanese agency ADK has found an ally in its fight to thwart a $1.3 billion tender offer for the agency by Bain Capital.
by Richard Whitman on Oct 4, 9:33 PM
SilencerCo is reaping huge earned-media rewards from a promotional video Donald Trump Jr. did for the firm, declaring that its silencer was "awesome." Another plus: It will get kids in the shooting game a lot earlier. Really, Don?