by Richard Whitman on Oct 22, 4:59 PM
Yes, there are ups and there are downs. Sadly, these days it seems like there are a lot more downs that ups.
by Richard Whitman on Oct 21, 5:48 PM
Speaking during an earnings call Wednesday, Interpublic CEO Michael Roth pretty much said he has nothing to worry about and Interpublic is awesome and has nothing to worry about even as PepsiCo Global Beverage Group President thinks ad agencies are dead. Roth thinks the current state of confusion in the market is a good thing saying, “Confusion is good for us. We get paid to help make sense out of all of this. And if clients are looking to us to help them do this, we have to be able to respond.” After informing those on the call that the current flurry …
by Richard Whitman on Oct 21, 5:43 PM
In an AdWeek piece David Gianatasio profiles Larry Rinck, a 94-year-old ad man who oversaw advertising for the famous S&H Green Stamps brand.
by Richard Whitman on Oct 20, 6:31 PM
Agencies Deare/2 and BigEyeWish partnered to mock the ridiculousness of present-day agency models and also, that recent rant from PepsiCo President Brad Jakeman.
by Richard Whitman on Oct 19, 7:41 PM
Some very sad news coming out of adland today. Tom Adamski, CEO of Publicis Groupe's Razorfish Global, has died following a bout with cancer. He was 43. Of the loss, Publicis CEO Maurice Levy said: "We are deeply saddened by the loss of Tom Adamski. Tom was an important part of the Publicis family for many years, serving as a member of the P12 (Publicis executive committee), and left a significant mark on the Groupe. While we mourn the loss of Tom, we honor his joie de vivre and the inspiration he was day after day." Alan Herrick, who is …
by Richard Whitman on Oct 19, 7:37 PM
Any of you PR firms out there who think you can broaden services to include ad agency-like offerings are living in la la land, according to Sorrell.
by Richard Whitman on Oct 18, 5:31 PM
VCCP is looking at three agencies on the East Coast and three agencies on the West Coast and hopes to have a deal in place by early 2016.
by Richard Whitman on Oct 15, 7:11 PM
Harvard Business Review, which annually publishes a
ranking of the best-performing CEOs named Maurice Levy and Martin Sorrell to the list. Levy landed at number 39 and Sorrell landed at number 5, the highest-ranked agency executive on the list. The list focuses on overall financial performance, but also "the mix a measurement of each company’s environmental, social, and governance (ESG) performance." Financials are weighted at 80% while ESG (introduced this year) is weighed at 20%. Of the increased focus on a corporation's social endeavors,
HBR wrote: "Our view is that, in an era of big data and greater transparency, consumers and investors …
by Richard Whitman on Oct 15, 7:08 PM
The agency was founded by former Apple exec Allison Johnson and is backed by "direct ownership interest" of Jack Dorsey, co-founder and CEO Twitter as well as founder and CEO of Square.
by Richard Whitman on Oct 14, 6:17 PM
A new Millward Brown report finds that multiscreen users now spend as much time viewing online video as they do viewing TV.