More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be based in Prague with supporting hubs in Amsterdam, Dusseldorf, Paris and Hong Kong.
What the heck took them so long? For decades this company has been producing tons of plastic now choking our oceans.
An ID Comms report finds just 14% of marketers claim to understand "extremely well or very well" how each technology platform in the marketing stack contributes to the value chain. The number drops to 9% for media pros.
The international business will consolidate 160 brands around the world into six "global leadership brands." Full details of the review and the restructuring plans are expected to be announced in February 2021.
In addition to double-digit organic revenue growth, the company disclosed winning two big accounts -- BMW and T-Mobile -- that will both generate $20 million in annualized revenues for the company.
Both seats are held by Republicans and a flip to Democrats would give the party control of the Senate and Congress.
In January Stagwell Group was reported to be in the "advanced stages of a sales process," with multiple bidders submitting bids of $1 billion or more. A deal never materialized possibly due to the pandemic.
The holding company has rebranded its Constituency Management Group of specialist marketing agencies. The unit is now called IPG Dxtra, which certainly rolls of the tongue a little easier than the previous moniker.
Kieley Taylor has been elevated to Global Head of Partnerships, which is primarily focused on the "design and implementation of our partnership strategy with a particular focus on Google." She is succeeded by Amanda Grant in the Head of Social role.
The main incumbent, UM, has been invited to participate. The company recorded advertising expenses of $513 million last year, according to its latest annual report.
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