• DDB Worldwide Creates New Gaming Agency
    More than 2.3 billion people identify as gamers, a pretty big target for marketers in search of an audience. The new agency will be based in Prague with supporting hubs in Amsterdam, Dusseldorf, Paris and Hong Kong.
  • Better Late Than Never: PepsiCo Beverage North America's First Cross-Branded Sustainability Campaign
    What the heck took them so long? For decades this company has been producing tons of plastic now choking our oceans.
  • Marketing, Media Pros Not Masters Of Their Tech Domains
    An ID Comms report finds just 14% of marketers claim to understand "extremely well or very well" how each technology platform in the marketing stack contributes to the value chain. The number drops to 9% for media pros.
  • Dentsu Restructuring Will Consolidate Hundreds Of Agency Brands Into A Handful
    The international business will consolidate 160 brands around the world into six "global leadership brands." Full details of the review and the restructuring plans are expected to be announced in February 2021.
  • What Pandemic? S4 Capital Posts 'Whopper' Results In Q3
    In addition to double-digit organic revenue growth, the company disclosed winning two big accounts -- BMW and T-Mobile -- that will both generate $20 million in annualized revenues for the company.
  • Lincoln Project Shifts Focus To Georgia Runoff Elections
    Both seats are held by Republicans and a flip to Democrats would give the party control of the Senate and Congress.
  • Is Mark Penn Looking To Off-Load Stagwell?
    In January Stagwell Group was reported to be in the "advanced stages of a sales process," with multiple bidders submitting bids of $1 billion or more. A deal never materialized possibly due to the pandemic.
  • IPG Has Something 'Dxtra' For You As It Rebrands CMG Unit
    The holding company has rebranded its Constituency Management Group of specialist marketing agencies. The unit is now called IPG Dxtra, which certainly rolls of the tongue a little easier than the previous moniker.
  • GroupM Elevates Taylor, Grant To Mission-Critical Global Posts
    Kieley Taylor has been elevated to Global Head of Partnerships, which is primarily focused on the "design and implementation of our partnership strategy with a particular focus on Google." She is succeeded by Amanda Grant in the Head of Social role.
  • Hershey Launches U.S. Media Review
    The main incumbent, UM, has been invited to participate. The company recorded advertising expenses of $513 million last year, according to its latest annual report.
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