• by Richard Whitman , Columnist, November 12, 2020

PepsiCo Recycling and six PepsiCo Beverage North America (PBNA) beverage brands are collaborating for what PBNA says is its first ever cross-branded sustainability campaign designed to encourage consumers to recycle at home this weekend.

Well, isn’t that nice. What the heck took you so long? For decades, this company has been producing tons of plastic to contain its diabetes-inducing beverages marketed to consumers around the world. Plastic that is now choking our oceans, the array of ecosystems within it, our water supply and taking up space in landfills — rapidly reaching capacity — for eternity.

Of course, PepsiCo isn’t the only company contributing to that giant mess, and I guess a belated effort on this front is better than no effort.

The company’s “Recycle at Home” effort aims to motivate consumers to take actionable steps to incorporate recycling into their daily lives as families spend more time at home.

November 15 is America Recycles Day, a Keep America Beautiful initiative dedicated to promoting recycling in the U.S. On that day, PBNA brands KeVita, Lipton, PureLeaf, Izze, Naked Juice and bubly will use their Twitter feeds to ask consumers why they recycle at home. And because they’re marketers, there’s a chance to win a cash prize.

The campaign aligns with PBNA’s commitments to design 100% of packaging to be recyclable, compostable or biodegradable, and increase recycled content in all of its plastic packaging to 25% by 2025.