Agency Finds Instagram Photos Perform Better Than Professional Photos

Well here's a money-saving idea, agencies. Why pay all that money for expensive photographers and their studio time or costly stock photography when you can just whip out your iPhone, take an Instagram picture and call it a day? And why would you do that? Because according to an analysis by social media agency Laundry Service, Instagram photos perform better than more professionally shot photos. The agency found that while regular photos achieved 2.35% click-through, Instagram photos achieved an 8% click-through. And even better, Instagram photos led to a 25% increase in conversion rate.

The Ad Council is launching an auction on Charitybuzz. The auction is open to bidders internationally from May 1 through May 22 at Proceeds will support the Ad Council and the organization’s work done on behalf of 50 national public service campaigns. Of the auction, soon-to-retire Ad Council President and CEO Peggy Conlon said: “It is truly an honor to have so many of our board members and friends come forward to offer exclusive experiences in support of the Ad Council. The Ad Council fundraises to underwrite the important work we do for our campaigns. Working with Charitybuzz’s extensive community of bidders gives us the opportunity to expand our base of funders and continue to grow the tools and services to increase the impact on behalf of our critical issues.”

On June 4th, the 4As will host a full-day think tank in New York called ReSolve with a challenge to solve the hunger crisis in New York City. ReSolve is an initiative created by the ADvocates, a special task force assembled by the 4As. The event will be held at 632 on Hudson and will bring together 120 young media and ad executives to brainstorm ideas for City Harvest, the world’s first food rescue organization dedicated to feeding New York City’s hungry. The event, sponsored by Horizon Media, will include a keynote by FEED Projects co-founder Lauren Bush Lauren. Among the other presenters scheduled are Chef/Restaurant Owner Bill Telepan and Taylor McLemore with and Parker Networks. Do your part, agencies.

Christian Haas, with Goodby Silverstein & Partners since 2006, is leaving the agency. Moving forward, he plans to focus on “advising a few startup clients and planning to freelance.” The agency doesn't yet have anyone lined up for Haas ECD position in the New York office. Of his exit, Haas said, “I want to go somewhere where I feel both excited and terrified -- the feelings I had when I first joined Goodby. I’m not leaving to go somewhere. I want to try something new and I want to take my time to find it.” Spoken like a true creative spirit.



1 comment about "Agency Finds Instagram Photos Perform Better Than Professional Photos".
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  1. Bill Burnett from Good Citizen Media Group, May 5, 2014 at 5:52 p.m.

    So a Social Media agency with a Laundromat-style name has an analysis that shows that Instagram photos are better than pro shots. And my son's Little League baseball coach has a survey that reveals that Little League games are more satisfying than Major League Baseball. Are click thru and conversion rates the only measures of the value of photography? Try filling the pages of Vogue or Cosmo with Instagram ads for jewelry and perfume. Try covering news events entirely with amateur bystander shots instead of pro photo-journalists. I suppose Richard Avedon and Diane Arbus could have been replaced my niece and her iPhone if only Instagram had existed back then. People, please, we degrade and devalue the craft and artistry of our business with bogus "analyses" like this one.

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