Agency Signs Deal To Take Space In One World Trade Center

And here we go. KiDS Creative has signed a 15-year lease for 34,775 square feet on the 87th floor of One World Trade Center. KiDS will pay somewhere north of $90 per square foot, and it’s the first lease One World Trade Center has inked in 3 years. The full-floor space at One World Trade Center is expected to house both KiDS and the photography and film departments of Box Studios. Of the deal, One World Trade Center Director of Leasing Eric Engelhardt said: “KiDS and One World Trade Center make a perfect match. KiDS is destined to a bright future at the top of One World Trade Center, the world’s most prestigious business address.” Currently, KiDS and Box Studios are located at 412 West 14th Street.

Kansas City-based Sullivan Higdon & Sink has netted another industry award. Following the naming by Ad Age as the 2013 Small Agency of the Year-Midwest, the agency was just awarded the B2 Midsize Agency of the Year by the Business Marketing Association. Of their win, SHS Managing Partner Tom Bertels said: "We're humbled to be called the best BtoB midsize agency, and it's very satisfying to have the quality of our work validated on an international level. The awards are a reflection of our talented staff, awesome clients and strong client relationships." SHS is also home to SVP ECD John January, co-founder of the famed but now, sadly, defunct American Copywriter podcast.

Dentsu Aegis, a division of Japanese holding company Dentsu, is set to acquire New York-based events and promotions company MKTG for $52 million. Of the deal, Dentsu Aegis North Americas CEO Nigel Morris said: "It's about activating close to the point of purchase. It's on strategy, we were really impressed with the management, and we can integrate it quickly." MKTG Chairman and CEO Charlie Horsey is excited too and said: "We believe there are strong synergies between our approaches and experience, and together, we can continue to grow our offering in direct to consumer marketing."

And not to be left out of the merger and acquisition fun, DigitasLBi has formed a partnership with social relationship platform SocialFlow. As part of the deal, SocialFlow will provide custom tailored distribution solutions to DigitasLBi with the goal of tying together a paid, owned, and earned content offering. Of the deal, SocialFlow CEO Jim Anderson said: “We’re thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency. This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it. By combining our technology with DigitasLBi’s integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world.”

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