Social and influencer agency 1000heads’ business-development team has been working overtime — and it’s paying off.
The agency, with offices in New York, LA and London, just added three new clients, including Snap Inc., food-delivery service Caviar and diet-app Noom.
For Snap, the remit is for specific units — Spectacles, Snap for Developers and Snap AR/ Lens Studio — and includes social strategy, full-service creative production and community management. Once the strategy is finalized the agency will also support the work with insights, reporting and some influencer management.
For Caviar, the agency is building out an influencer advocacy program. (It recently developed a similar program with Google Pixel.)
For Noom, the shop is crafting a global social strategy that will result in a "playbook" used to train and guide Noom's internal social team to manage and build out their social channels.
The agency also led a format revamp of The Shorty Awards, which were held earlier this month.
Organizers wanted to move the show to being hosted 100% on social using native platform features. 1000heads devised a strategy for hosting the show on Instagram using in-feed posts, Stories, a custom AR effect and IG Live, supported with Clubhouse chats.
The format was well-received and will also be used for the group’s upcoming Shorty Impact Awards (FKA Shorty Social Good Awards).
Beside Google, The Shorty’s and the three new clients, 1000heads has also recently worked with Facebook and Microsoft on influencer-marketing programs.