Memorial Day is just around the corner, but Budweiser is already planning for Labor Day with a special limited-edition can design. I’s working with freelance marketplace Upwork to recruit diverse creatives to submit ideas for the project.
Talent is being recruited by way of a new brand-partnership program just launched by Upwork called Upwork CoLab. Creative directors can apply at the CoLab website to participate.
The winning CD will assemble and lead a team of freelancers to design the custom can packaging, in addition to providing concept and executing the broader marketing campaign, in partnership with Budweiser.
“We’re thrilled to kick off our new brand-partnership program with Budweiser,” says Lars Asbjornsen, senior vice president, marketing at Upwork. “This special project brings a unique opportunity for Upwork top creative talent to do meaningful work, showcase their expertise, and build powerful relationships with brands like Budweiser.”
I’ll drink to that. Especially now, when Adland jobs are scarcer due to COVID and talent is plentiful.