The NBA has had ad patches on the front of uniforms for two years. Major League Baseball is also considering the ad-patch business.
Blame consolidation of traditional media companies. It is partly due to a contraction of legacy TV businesses.
While lower-income TV households continue to subscribe to traditional pay TV providers - or their discounted services, digital or otherwise - not every home includes DVR time-shifting and fast-forwarding capabilities.
TV stations are increasingly dependent on this revenue source, which rises every other year with the midterms and presidential election.
The live broadcast of this year's Tour De France had Lance Armstrong on camera offering analysis of the race -- but nothing of his controversial past.
Moonves wasn't the only high-level person at CBS accountable for inappropriate sexual conduct. Has the company culture really changed?
There is also a correlation between video subscription services and those who believe "streaming" is a diverse ad medium.
Such a shift reflects a behavioral change in viewing habits, as more TV watchers from the U.S. and Europe gravitate to non-linear TV.
The brand extensions of 'GOT' are proving lucrative, underscoring the economic power of TV brand engagement.
Roughly 10% of broadband subscribers are probable cord-cutters, with half of those highly likely to make the change in the next 12 months.