Will Netflix become the biggest TV network in terms of programming hours viewed in three years? Don't worry -- just yet. One projections has it Netflix will grow to 69 million U.S. subscribers by 2019, up from 43 million currently, according to ARK Investment Management. So projections are that Netflix subscribers will be spending some three hours and 20 minutes a day on the service. In total, Netflix will deliver 83 billion hours of video viewed per year -- easily more than any network broadcast and cable (excluding sports). Nearest TV network groups will be NBCUniversal and Disney, which will …
Looking for something new and different to buy during this upfront market? We are not talking about just buying "audiences" - we are talking about old-fashioned approach of buying "programs." How about the new one about drone racing?
Quick quiz: What TV company shut down because of "economic challenges in the U.S. media marketplace"? Al Jazeera America. You may think, what challenges? Isn't the TV marketplace in a decided upswing? Shouldn't most cable TV networks, with a decent level of U.S subscribers, find a way to at least break even because of a better advertising market? Apparently not.
Wonder who will step up to the "premium video" category in this upfront? Think of big nontraditional TV digital video concerns. Until recently, traditional TV networks' platforms were the ones being labeled "premium video": Hulu, network-oriented websites/apps (broadcast and cable) and platforms where networks' full episodes run. But in 2015, Google Preferred, the high-end content of Google's YouTube, seemingly joined the category. Its inventory was "sold out."
We continually see fast-moving technological changes to the big living-room screen mentioned in headlines. Something on the order of: "4K TV market set to explode!" But the real question is: Are 4K TV networks and content set to explode?
Maybe future media/entertainment deals will all be about profit participation -- not just flat fixed fees. The state of Louisiana is looking to change the way it doles out tax credits to film producers, which it currently does to the tune of almost $200 million a year. That missing tax base is hurting the state's finances -- especially now that oil prices have been dramatically sinking. A better bet? How about giving the state a percentage of the profits if the movie's a hit?
Even with what many call one of -- if not the best -- NCAA Men's Basketball Championship Games ever, ratings for the game on three Turner cable networks could not better CBS' results of a year ago.
Disney, like other big media companies, needs to focus on the next big entertainment thing. That requires more-creative thinking -- and then, perhaps something extra.
Finding those younger viewers for Major League Baseball games could get harder. The games are slow, other sports on the rise, and young viewers can be found doing other things. The median age of a Major League Baseball fan is 53 years old; NFL is 47; and NBA is 37, according to ESPN. Those are significant differences. MLB has shrunk the length of the games a bit
, down to two hours and 56 minutes, from three hours and two minutes. This year, it’ll do more: shorten the time between innings, and time conversations at the mound between pitcher and …
Canceling your pay TV monthly package sounds enticing -- but it takes work. You'll need to make a phone call, and that conversation isn't likely to go well. A recently introduced California bill would allow consumers to cancel their service online -- not just over the phone.