Netflix began producing original TV shows and movies in 2011. It now has higher demand for its original content than NBCU, whose original TV programming dates back to the 1940s.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

Nearly 80% of streaming subscribers/respondents say "their TV time spent watching TV shows they really like is higher now than four years ago," Hub Entertainment Research finds.

In a survey by Advertiser Perceptions and Premion, nearly 40% cited a lack of transparency among streaming platforms. Managing frequency issues across all platforms was another challenge.