by Wayne Friedman on Apr 25, 8:00 AM
As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.
by Wayne Friedman on Apr 18, 12:02 PM
Live sports have gained more exposure on streaming networks, but linear TV still dominates among brands with sports programming at 90% of all placements, according to SponsorUnited.
by Wayne Friedman on Apr 11, 2:45 PM
Upfront video ad and marketing execs have "some" optimism in the TV-streaming marketplace, but with many caveats, according to an iSpot upfront survey.
by Wayne Friedman on Apr 4, 10:18 PM
In 2023, local TV stations witnessed core ad revenue sinking 3% compared to annual growth for the three years previously, according to Moody's Ratings.
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