Daily family TV/video co-viewing remained virtually the same in Q4 2023 as the previous-year period, according to Precise TV, an ad platform using contextual intelligence for video campaigns.

Streaming TV and video platforms have slowed national TV ad spend - paid advertising, or the value of TV on-air promotion messaging - down 22% over a recent 90-day period, according to EDO Ad EnGage estimates.

A third of advertisers now consider addressable TV advertising a "must buy" vs. 22% a year ago, according to DirecTV, which says improved ROI is key in its annual report on addressable advertising.

Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.

Nearly 30% of CTV users have made a purchase directly from their TV screen in the last three months after seeing a TV ad, an LG Ad Solutions report finds. This is still far behind other media channels when it comes to viewing a TV ad, with 56% buying products via mobile phone, 45% from laptop/desktop, 31% from in-store, 31% from tablets, and 14% from a smart assistant.