by Wayne Friedman on Feb 28, 12:00 AM
Daily family TV/video co-viewing remained virtually the same in Q4 2023 as the previous-year period, according to Precise TV, an ad platform using contextual intelligence for video campaigns.
by Wayne Friedman on Feb 22, 10:28 AM
Streaming TV and video platforms have slowed national TV ad spend - paid advertising, or the value of TV on-air promotion messaging - down 22% over a recent 90-day period, according to EDO Ad EnGage estimates.
by Wayne Friedman on Feb 15, 12:24 PM
A third of advertisers now consider addressable TV advertising a "must buy" vs. 22% a year ago, according to DirecTV, which says improved ROI is key in its annual report on addressable advertising.
by Wayne Friedman on Feb 8, 9:00 AM
Linear TV's average daily reach sank 4% to around 57 million homes In second-half 2023 vs. the year before, Samba TV says - and that reach number was virtually flat.
by Wayne Friedman on Feb 2, 1:09 PM
Nearly 30% of CTV users have made a purchase directly from their TV screen in the last three months after seeing a TV ad, an LG Ad Solutions report finds. This is still far behind other media channels when it comes to viewing a TV ad, with 56% buying products via mobile phone, 45% from laptop/desktop, 31% from in-store, 31% from tablets, and 14% from a smart assistant.
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