A single week brought significant, multiple announcements in CTV, addressable TV, cross-device measurement and fraud prevention.
As usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company.
Big-screen devices pulled a 43% share of opening-day view time, but handheld devices were close behind.
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to advertising.
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