A single week brought significant, multiple announcements in CTV, addressable TV, cross-device measurement and fraud prevention.

As usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company.

Big-screen devices pulled a 43% share of opening-day view time, but handheld devices were close behind.

Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to advertising.