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    Content quality is crucial, but other factors are just as important in prioritizing spend in the new arena of ad-supported VOD services.
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    Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising arm shed a bit more light on why several cable and satellite TV operators and Vizio have formed another group devoted to tackling addressable advertising challenges -- Go Addressable -- when three already exist.
  • Android TV's Growth Looks To Be Outpacing Roku, Amazon Fire TV
    According to new Google Play Store data, the YouTube app for Android TV recently surpassed 100 million installs -- double its install base a little over a year ago.
  • FAST Work: OTT Subs Now In 82% Of U.S. Households
    That's up from 76% in 2020 and 64% in 2018 -- and free or cheap ad-supported streamers are pushing penetration ever higher.