Content quality is crucial, but other factors are just as important in prioritizing spend in the new arena of ad-supported VOD services.
Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising arm shed a bit more light on why several cable and satellite TV operators and Vizio have formed another group devoted to tackling addressable advertising challenges -- Go Addressable -- when three already exist.
According to new Google Play Store data, the YouTube app for Android TV recently surpassed 100 million installs -- double its install base a little over a year ago.
That's up from 76% in 2020 and 64% in 2018 -- and free or cheap ad-supported streamers are pushing penetration ever higher.
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