Discovery+ and HBO Max have had less uptake for their ad-supported tiers, reflecting pricing and content decisions.
As smart TVs become the default for streaming, standalone connected devices such as streaming media players and gaming consoles will lose share.
Premium SVODs saw 42 million-plus sign-ups for lower-cost tiers in 2021, versus 19.4 million in 2020.
And now a Disney+ AVOD is on the way.
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