by Wayne Friedman on Oct 30, 8:00 AM
Roku is at a 37% share of all open programmatic ads - down 29% from a 53% share in Q3 a year ago.
by Wayne Friedman on Oct 23, 8:00 AM
In three key swing states, Democrat political advertiser impressions are at a 64% share or more: Michigan (68%); Arizona (65%) and Wisconsin (64%).
by Wayne Friedman on Oct 16, 8:00 AM
Ad-free subscription video-on-demand platforms received a 74.5% quality score - down from 77.4% for the same period a year ago, and 78.6% lower than in 2022.
by Wayne Friedman on Oct 9, 9:00 AM
Brand messaging on Spanish-language TV networks has been 31% more effective in online brand engagement vs. those on English-language TV over the past 12 months.
by Wayne Friedman on Oct 2, 12:25 PM
Democrats index at 93 for political ad attention, with Republicans 2% higher at 102. "Independents keying in on campaign ads" is "good news for both campaigns," TVision says.
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