by Karlene Lukovitz on Nov 25, 8:17 AM
A performance TV pro offers tips for mitigating the limitations and risks of this still extremely common method for targeting in the streaming environment.
by Karlene Lukovitz on Nov 18, 8:54 AM
The contrasting ad spending projections reported by buyers sync with the opposing viewership trends for streaming and traditional TV.
by Karlene Lukovitz on Nov 10, 8:48 AM
Initiative has a roadmap for setting technical standards and creating a structure to normalize ad buying, measurement and reconciliation across CTV, linear and broadcast television.
by Karlene Lukovitz on Nov 4, 12:19 PM
At 17%, the U.S remains among the markets with the lowest fraud rates.
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