A performance TV pro offers tips for mitigating the limitations and risks of this still extremely common method for targeting in the streaming environment.
The contrasting ad spending projections reported by buyers sync with the opposing viewership trends for streaming and traditional TV.
Initiative has a roadmap for setting technical standards and creating a structure to normalize ad buying, measurement and reconciliation across CTV, linear and broadcast television.
At 17%, the U.S remains among the markets with the lowest fraud rates.
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