by Karlene Lukovitz on Oct 25, 8:16 PM
TV ad impressions were up 1.4% overall, but national TV spend was down 6%, during a quarter marked by the writers' and actors' strikes.
by Karlene Lukovitz on Oct 20, 12:56 PM
With DirecTV and Dish TV being integrated into Canoe's unified solution, national programmers can now readily offer addressable linear and VOD inventory across satellite and cable.
by Karlene Lukovitz on Oct 13, 8:46 AM
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting leapt 80%.
by Karlene Lukovitz on Oct 5, 12:00 AM
Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
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