TV ad impressions were up 1.4% overall, but national TV spend was down 6%, during a quarter marked by the writers' and actors' strikes.
With DirecTV and Dish TV being integrated into Canoe's unified solution, national programmers can now readily offer addressable linear and VOD inventory across satellite and cable.
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting leapt 80%.
Today, just 56% of those 18-34 have any kind of pay-TV service, vs 83% in 2013. Non-subscribers are a bit more likely to watch FASTs.
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