• In Addressable, Breaking Up Is Hard To Do
    Agency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged measurement and other challenges -- particularly on a national level -- during a BIA webinar.
  • Pluto TV Debuts On Verizon Mobile, STB, Fire Platforms
    The cross-platform integration of the ViacomCBS streamer is the largest to date in the free, ad-supported streaming services category, and includes more than 100,000 hours of existing content, plus three channels built exclusively for Verizon customers.
  • Study: 80% Of U.S. CTV Viewers Watch Ad-Supported Content
    Connected TV consumers are widely on-board with accepting advertising to get more content without spending more money, and most are positive about their advertising experiences, finds an in-depth survey conducted for SpotX.
  • The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFronts
    The agency's group director weighs in on what matters most now and what's likely to dominate strategies in the months ahead, as marketers, agencies and media alike continue to adapt to unprecedented circumstances and changes.