• Media Kitchen's Julia Smaldone On Evolving OTT/CTV Pricing
    Legacy TV players with new streamers have advantages and disadvantages when it comes to pressing for CPMs akin to those for prime-time TV, says this agency executive.
  • ATV In-App Outperformed Web Ad Impressions In 2020, For First Time
    Google Ad Manager reports that ATV advertising dipped in Q2 but recovered over the course of 2020. Traditional buys still heavily dominated, but programmatic grew rapidly. Live impressions grew faster than VOD, despite sports shutdowns.