Top of The News
by Tanya Gazdik
Three years ago, BMW executives said the inside of a car was "a private space" and not a place for advertising. Things are different now. Read the whole story
BRAND COLLABORATIONS
by Sarah Mahoney
Mattel, with sales gaining, also elevated its brand chief to president. Read the whole story
QSR
by Teresa Buyikian
Lyn-Sue assumes the CMO role after serving as Papa Johns' senior vice president, general manager of international. Read the whole story
BEAUTY
by Sarah Mahoney
E.L.F. hopes the collaboration can reignite interest in the core beauty business. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Tesla regained the top spot in brand loyalty, reaching 63.9%, an eight-percentage-point increase from the end of 2025. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
All in Frame is designed "to help marketers, advertisers and creative teams tell more authentic stories about disability." Read the whole story
TOURISM, TRAVEL
by Teresa Buyikian
Campaign plays off the desert city's intense sun and stunning landscapes to entice visitors to the fifth largest city in the U.S. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The reason for this threat: Email is a rules-based, repetitive discipline, the American Marketing Association reports. Read the whole story
by Laurie Sullivan
Mobile ad fraud has exploded, and ad industry execs are calling on Apple, Google, Microsoft and others with app stores to do more to … Read the whole story
COMMENTARY
by Peter Reitano
SEO lives in one place, social in another, and the customer wanders straight across the line between them without noticing it exists. That gap … Read the whole story