Top of The News
by Tanya Gazdik
As generations of Capri Sun fans have grown up, one request has only gotten louder: bigger pouches. Read the whole story
APPAREL
by Sarah Mahoney
The footwear brand is diving into soccer - tapping Thierry Henry as director - and promises to play a whole new game. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Tiago Castro, who took over in January as senior vice president, U.S. marketing and sales, Nissan and Infiniti, discusses his game plan. Read the whole story
BEVERAGES
by Teresa Buyikian
The "proof" required to win is fairly exacting, including a Bigfoot paw print and audio recordings. Read the whole story
HEALTH AND WELLNESS
by Les Luchter
To gain more visibility in AI search results, health & wellness CPG brands need to focus on different content strategies depending on product category, Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The new CMO's mantra? "There are no tired brands, only tired brand managers." Read the whole story
QSR
by Teresa Buyikian
"Real Housewives of Salt Lake City" star is known for the phrase "Hi, baby gorgeous! Wanna go to Wendy's?" Read the whole story
by Fern Siegel
The "New York Stories" campaign amplifies immigrant voices. Read the whole story
by Colin Kirkland
Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I have written countless columns about how agencies manage (or abuse) media planning and operations to make money for themselves. Read the whole story