For all the ‘80s and ‘90s
children and maybe even their parents, this one’s for you.
Capri Sun is releasing a reusable 24-ounce “Big Pouch” in response to consumer product requests
calling for something larger or reusable.
“Called the Capri Sun Big Pouch, it’s the largest single item ever made by the drink brand, which celebrates its 58th
anniversary this year,” according to the New York Post.
“But there’s a twist: Unlike normal Capri Sun pouches, this one doesn’t have any juice inside it.”
Fans can buy the metallic pouch, which stands nine inches
tall, at Walmart.com. Each one comes with a coupon that can be used toward any Capri Sun flavor.
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“The release of the big pouch comes with a
caveat: right now, it’s just a limited-edition item only available via daily drops between Sept. 21 and Sept. 24,” according to People. “However, the brand said via a press release that
depending on fans’ response online (with reactions shared on social media with #CapriSunBigPouch), the pouch could earn a permanent spot among Capri Sun’s existing lineup.”
Fans can follow Capri Sun on Instagram and TikTok for more details about the release.
“Calling the Capri Sun Big Pouch ‘fans’ No. 1 request,’
Kraft Heinz said supporters have submitted thousands of requests for a bigger pouch and nearly 80% of recent requests have been for a bigger pouch size,” according to USA Today. “Fans can share feedback using
#CapriSunBigPouch to help determine whether the Big Pouch earns a permanent spot in the Capri Sun lineup.”
Capri Sun fans have strong feelings about the pouches that shaped
their childhoods, and that passion plays an important role in how the company thinks about innovation, says Claire Lukaszewski, associate brand director of Capri Sun.
“There’s an emotional connection to this brand that spans generations, and we don’t take that for granted,” Lukaszewski says in a release. “We want our fans to
have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice.”