• by Teresa Buyikian , Yesterday

Smirnoff Ice has tapped a popular influencer known for her comedic chops for a new partnership.

Brittany Broski kicked off the partnership with a campaign promoting its new Halloween costume. The Smirnoff Ice Bottle costume, available here while supplies last, is an adult lightweight polyester onesie with printed Smirnoff Ice bottle artwork.

Broski has almost 15 million followers across multiple platforms and originally rose to fame in 2019 as the “Kombucha Girl” on TikTok, after a video of her humorous, mixed reaction to trying kombucha for the first time went viral. She now hosts “The Broski Report” podcast and the YouTube celebrity talk show “Royal Court.”

For Smirnoff, Broski stars in multiple social videos, such as seen here, where she dons a bodybuilder costume while promoting the brand for Halloween gatherings. In another, she appears in the Smirnoff Ice Bottle costume.

“Brittany brings this perfectly chaotic energy and undeniable charm that feels right at home with Smirnoff Ice,” said Fergus McCarthy, director of Smirnoff Ice. “We wanted to give her the keys and create things together that only Brittany and Smirnoff Ice could pull off."

The partnership continues later this month, when Broski hosts the brand’s first Halloween bash for both creators and celebrities, described as an “over-the-top night of spooky surprises, unexpected moments and next-level costumes.” A costume contest will be judged by Broski herself.

Smirnoff teased more to come from the partnership, including original content and limited edition merch drops, which will be promoted via the brand’s socials @SmirnoffUSA.